Business Model Canvas (BMC)- A new venture concept
Basic Purposes Of Business Writing
1. Basic Purposes of Business Writing English Three, SY 2007-2008 Sources: Lesikar, R.V., Pettit, J.D. Jr., & Flatley, M.E. (2000). Lesikar's basic business communication, 8th edition. Boston: McGraw-Hill Locker, K.O. & Kaczmarek, S.K. (2001). Business communicatio: Building critical skills. N.Y.: McGraw-Hill . Prepared by: Dianne Siriban, College Faculty, DLSC
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3. Differences between writing for school and writing documents for organizations: To meet an organizational need. What the writer already knows becomes secondary to the solutions the writer can give. To show that you have learned the course material and to demonstrate your intelligence. Purpose BUSINESS SCHOOL ASPECT
4. Differences between writing for school and writing documents for organizations: People both inside and outside the organization. They will read messages only if they seem important, relevant or interesting. Without instilling need or motivation, the document fails. Limited to instructor and other students. Even if the instructor disagrees with your opinions, if they are well-supported your paper will earn a good grade. Audience BUSINESS SCHOOL ASPECT
5. Differences between writing for school and writing documents for organizations: Usually new to your reader; need extra effort in making it sound interesting. Information may be new to you but not for your instructor. Information BUSINESS SCHOOL ASPECT
6. Differences between writing for school and writing documents for organizations: Organized to meet the psychological needs of the reader (ex. delivering bad and good news messages, etc.) Follow traditional essay form, thesis statement, paragraphs of evidence and concluding paragraph. Organization BUSINESS SCHOOL ASPECT
7. Differences between writing for school and writing documents for organizations: Should be friendly, not formal. Short, familiar words and a mix of sentence and paragraph lengths are best. Often formal; big words, long sentences and paragraphs are often rewarded. Style BUSINESS SCHOOL ASPECT
8. Differences between writing for school and writing documents for organizations: Allows readers to skim document elements such as headers, lists; single spaced paragraphs with double spacing between paragraphs, help the reader find information quickly. Traditionally considerable in length, double-spaced, no particular attention to visual design. Document Design BUSINESS SCHOOL ASPECT
9. Differences between writing for school and writing documents for organizations: Writers are expected to choose the most effective way to convey information (tables, graphs, charts, maps, slides, etc.) Except for math and engineering. Few classes expect writing to contain anything other than words. Visuals BUSINESS SCHOOL ASPECT