2. Who We Are
Strategic Online Marketing Approach
SEO, Social Media, Social Ads & Pay-Per-Click management
Industry leading technology for managing, optimizing & tracking
search based campaigns
Awareness
Some Brands We Have Worked With
Favorability
Consideration
Intent to Purchase
Purchase
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3. Lead Funnel â Search Vs. Social
Awareness
Favorability
Consideration
Intent to Purchase
Purchase
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6. Share of Time of Facebook
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7. Percentage of Fans Who See Your Post
Source: Page Lever
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8. The New âNews Feed/sâ
Real Time Ticker
Friends,
Pages,
Subscriptions
Will Come up
under News
Feed based Facebook will offer
on Algorithm Suggestions in your
and Timing of Feed. Since a Few
Post Weeks ago, Users
can dictate what a top
story is for them
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11. Likes Alone Are Not Sustainable
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12. Gaining Weight
A Good Thing On Facebook â Will Spur on Recency & Affinity
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13. Gaining Weight
Are You
âOpenâ?
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14. Gaining Weight
Is All Your Content Meant To Be Social?
Automatically
feeds all
posts into
Facebook
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15. Reasons People âUnlikeâ Brands On Facebook
How Much Can You Get Away With?
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16. Timing of Your Posts
Source: Buddy Media
27% higher
Engagement on Posts
Outside of Business
Hours
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17. Timing of Your Posts
Peaks out after 3
Hours
Source: Bitly
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18. Gaining Weight
Make sure they can engage with your post within the feed
Previous concern
with Third Party
Engagement APIâs
Branded URL Shortner
Source: allfacebook.com
Facebook seems
to have recently
collapsed API
generated posts
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20. Gaining Weight
We Live in a Limited World
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21. Ingredients for Gaining Weight on Updates
Educational
Entertaining
Exclusives
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22. Gaining Weight
Provide Facebook Exclusives
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23. Gaining Weight
Ask for the Like!
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24. Gaining Weight
Ask for the Share
Posted before Game 5 of Divisional Series
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25. Gaining Weight
Getting The Comment
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26. Gaining Weight
Leverage Images to Stand Out in The Feed
Photos Donât Just
Stand out in the
News Feed, on
Average Generate
More Comments &
Shares
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29. Questions and
trivia are a
great way to
entertain your
audience.
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30. Gaining Weight
Are You Connecting With Your Audience?
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31. Gaining Weight
Make it Relevant
Not Our
Target
Market for
This Post
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32. Gaining Weight
Make it Relevant
Target Users
For Location
Specific
Content,
promotions
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33. Continue The Conversation
Same Thread, Commenting
on Your Own Thread
Leads to More
Engagement
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34. Gaining Weight
Are You Being Responsive?
How Long Does it Take?
Could a Brandâs
Response Time
Be Factored Into
Edge Rank?
(Google Factors in Load
Time in Their Algorithm)
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35. Watch What Your Competition is Doing
Leverage
âSmart Listsâ
and segment
by industry,
and learn from
your feed
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38. Facebook Ads
Sponsored Posts in Ticker
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39. Facebook Ads
Segment Your Ads For Better Performance/Engagement
Segmented our ads to
Micro Groups.
Campaign â Limited
Budget Generated
1581 Likes and Over
200% Increase In
Engagement.
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40. Defeating Ad Fatigue
When Possible,
Rotate Ads
When your CTR
Starts to Drop
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41. Facebook Ads
Target Users Who Are Discussing Your Topic/s
Posed
Question
on Profile
Minutes Later, I
Started Seeing
Targeted Ads
Related To My
Post
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42. Facebook Ads: Leverage Your Content
Posed
Question
on Page
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43. Facebook Ads: Leverage Your Content
Targeted at
âLikersâ of
Influencing
Tools
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49. Keep An Eye Out for Opportunities
3 âTagsâ
on this
post
Facebook
enabled
YouTube comments
Video on log
embedded
on
Facebook
page
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50. Keep An Eye Out for Opportunities
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51. Keep An Eye Out for Opportunities
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52. Keep An Eye Out for Opportunities
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57. Incentivizing Engagement
This Reveal Tab
Featured Over The
Summer Resulted
in an Increase of
950 Fans, from a
Non Existent Fan
Base
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58. Incentivizing Engagement
Days After
Promotion,
Feedback rate
at 1%, no Paid
at the Time
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59. Metrics to Keep in Mind
Raw Number of
Users Who Are
Engage With Your
Brand in The Last
7 Days
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60. Metrics to Keep in Mind
Content Strategy
Off? Posting
Too Much?
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61. Metrics to Keep in Mind
The missing link,
unique viewers of
your individual
post
Uniques Who Uniques
Have Clicked Who Took
into Your Post An Action âTalking About
Thisâ Divided
by âEngaged
Usersâ
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62. Passive Engagement â An Improved Open Graph
Will this be considered into the Edge Rank score?
Reading and
Listening of Apps
Showing up News
Feed
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63. Do You Go Out of Your Page?
This âLikeâ Is
Unique To This
Product, It Has its
Own Fan Base!
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64. Do You Go Out of Your Page?
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65. Keep An Eye Out For Good Ideas / Competition
Bonus Step by Step to Set Up Your Own Lists
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66. Setting Up Your Smart Lists
Like All The Pages
You Want to Track
On Your List
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67. Setting Up Your Smart Lists
On Your Home Page
News Feed, Click On
âListsâ
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68. Setting Up Your Smart Lists
On The Next Screen,
Click on âCreate a Listâ
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69. Setting Up Your Smart Lists
Pop up Box Will Come
Up, Go Ahead & Name
Your List, Then Click
On Create List
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70. Setting Up Your Smart Lists
Next Screen, Click On
Add Friends
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71. Setting Up Your Smart Lists
This Box Will Pop Up, Click
on Pages, and Start
Selecting Pages That are
Relevant To This List, Then
Click on Done on The
Bottom Right
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72. Setting Up Your Smart Lists
Go Back To Home Page,
Click on the List You
Created, and Start Seeing
the News Feed Just for That
List
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73. Thank You!
Presentation and ask additional questions on our
wall at
facebook.com/pathinteractive
Connect/Subscribe @ Facebook.com/rubenquinones
@rubenq
linkedin.com/in/rubenquinones
rquinones@pathinteractive
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