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Cisco partner - 4-2011

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Ruben Quinones
Ruben Quinones
TechnologyBusiness
1 of 34
Ruben Quinones, Director of New Media April 1 st , Oslo Norway New Media for the B2B Cisco Partner Day
Social Media Twitter: @rubenq
Why Businesses Fail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Twitter: @rubenq
Whats In It for the B to B Provider? ,[object Object],[object Object],[object Object],[object Object],[object Object],Twitter: @rubenq
Lead Funnel – Search Vs. Social Puchase Awareness Favorability Consideration Intent to Purchase Purchase Twitter: @rubenq
VS Intent Vs. Propensity Twitter: @rubenq
Are your skills, reputation, service found online? Do you leverage your offline efforts? Are you amplified? Are you present when you are not there? Twitter: @rubenq
Educational Entertaining Exclusivity Ingredients for Successful Social Campaigns Twitter: @rubenq
Reasons People “Unlike” Brands On Facebook Twitter: @rubenq
Twitter: @rubenq 1999 Google Search
Search Results Today Twitter: @rubenq
Social Influences Search Results First link is a case study, second two are from the “newsroom”, on site social tactics. Press Release Linkedin search result Twitter: @rubenq
Monitor your brand, competitors, search terms Twitter: @rubenq
Who Controls Your Message? Twitter: @rubenq
Twitter: @rubenq People are searching for your company and your name
Twitter: @rubenq
Twitter: @rubenq Its not just my name, 95% of users who come across my profile are not searching for my name
Twitter: @rubenq
Intelligence Gathering Twitter: @rubenq
Amplifying and Scaling Your Customer Service Twitter: @rubenq
Twitter: @rubenq
Twitter: @rubenq
Stay Front of Mind Twitter: @rubenq
How We Made Purchasing Decisions Twitter: @rubenq
How We Will Make Purchasing Decisions? Twitter: @rubenq
How Will We Decide Who We’d Like To Meet? Twitter: @rubenq
How Will We Decide Who Gets The Upgrade? Twitter: @rubenq
Getting Involved
Worth Participating? Twitter: @rubenq
Search & Social Integration: Landscape
Useful Tools
On The Go? Smartphone? News Rob
Action Items ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! facebook.com/pathinteractive @rubenq http://www.linkedin.com/in/rubenquinones

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Cisco partner - 4-2011