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Social Media Trends
ICT Month, National Computer Institute
Ruben Canlas Jr
1
Agenda
• Survey of what’s happening
• Trends
• What is social media?
2
When you want to try a
new movie or restaurant,
who do you ask?
3
We tend to trust our
social network more.
(Even friends of friends.)
The power of social networks:
4
Trends
5
60 hours of video are uploaded every
minute on YouTube, or 1 hour of video
is uploaded every second
6
New Pope:Then and Now
7
8
9
10
11
Ubiquitous DPWH
12
Tourism campaign
13
Social media are
user-generated and
shared across social
networks.
14
15
16
Social media are
self-correcting.
17
http://rendezvous.blogs.nytimes.com/2012/10/24/crowdsourcing-icelands-constitution/
18
Social media are
being used to
improve
governance.
19
20
http://www.techdirt.com/articles/20130405/11283422600/icelandic-politicians-ignore-crowdsourced-constitution-pirate-party-rejoices.shtml
21
But they are not yet
as powerful as they
could be.
(This is changing.)
22
So what is (are)
social media?
23
Evolution
Mass Media
•Print
•Radio
•TV
•Film
New Media
•Email
•Web
•Web 2.0
(interactivity)
•Podcasting
Social Media
•Social network
sites
•Mobile
One:many
Expensive (exclusive
ownership)
Targeted for mass
consumption
Few:few
Cheaper, accessible:
User Generated
Democratizer
Many:many
Free & User
Generated
Socially mediated
(your address book)
24
Social media defined
“Group of internet based applications... that
allow the creation and exchange of user-
generated content”
-- Dr. Emmanuel Lallana
25
Social media defined
“Group of internet based applications... that
allow the creation and exchange of user-
generated content that leverage on social
networks”
-- Dr. Emmanuel Lallana & me :)
26
Social media defined
“Group of internet based applications... that
allow the creation and exchange of user-
generated content that leverage on social
networks”
-- Dr. Emmanuel Lallana & me :)
27
Traditional vs Social Media
Traditional Social
Print,TV,
Radio, Movies
• Social networking sites
(Facebook)
• Microblogs (Twitter)
• Content communities &
forums (YouTube,
PinoyExchange)
• Blogs
• Podcasts
• Wiki
28
-- Dr. Emmanuel Lallana
29
Characteristics
DIGITAL
GLOBAL
CONVERSATION
LEVERAGE ON
SOCIAL NETS
SELF
CORRECTING
TRACEABLE
(ACCOUNTABILITY)
30
So what is (are)
social media?
31
Possibilities
32
33
34
35
We are a young
population
• 15-30 years old (Republic Act 8044)
• 54% of voters (2010)
• 80% of new voters in 2010
36
37
38
Using social
media to get
teachers for
public
schools
http://www.gmanetwork.com/news/story/273477/pinoyabroad/news/teach-for-the-philippines-looking-for-fil-am-teachers-for-pinoy-kids
39
Khan Academy + YouTube: self-
paced learning with social media
40
Peer to peer
teaching
(Student-
driven)
41
Wearables
Gadget driven and mobile
PC
Laptop
Phone
Tablets
42
What you could do
• Join the conversation (observe)
• Define the conversation (push your agenda)
• Listen and sustain the conversation (get
better at it)
• Reap the benefits
43
• slideshare.net/rubencanlas
44

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