24. Evolution
Mass Media
•Print
•Radio
•TV
•Film
New Media
•Email
•Web
•Web 2.0
(interactivity)
•Podcasting
Social Media
•Social network
sites
•Mobile
One:many
Expensive (exclusive
ownership)
Targeted for mass
consumption
Few:few
Cheaper, accessible:
User Generated
Democratizer
Many:many
Free & User
Generated
Socially mediated
(your address book)
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25. Social media defined
“Group of internet based applications... that
allow the creation and exchange of user-
generated content”
-- Dr. Emmanuel Lallana
25
26. Social media defined
“Group of internet based applications... that
allow the creation and exchange of user-
generated content that leverage on social
networks”
-- Dr. Emmanuel Lallana & me :)
26
27. Social media defined
“Group of internet based applications... that
allow the creation and exchange of user-
generated content that leverage on social
networks”
-- Dr. Emmanuel Lallana & me :)
27
28. Traditional vs Social Media
Traditional Social
Print,TV,
Radio, Movies
• Social networking sites
(Facebook)
• Microblogs (Twitter)
• Content communities &
forums (YouTube,
PinoyExchange)
• Blogs
• Podcasts
• Wiki
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39. Using social
media to get
teachers for
public
schools
http://www.gmanetwork.com/news/story/273477/pinoyabroad/news/teach-for-the-philippines-looking-for-fil-am-teachers-for-pinoy-kids
39
40. Khan Academy + YouTube: self-
paced learning with social media
40
43. What you could do
• Join the conversation (observe)
• Define the conversation (push your agenda)
• Listen and sustain the conversation (get
better at it)
• Reap the benefits
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