1. Social Media
Government CIO Forum
Ruben Canlas Jr
Based on materials originally developed by
Emmanuel Lallana, PhD
for UN AP-CICT
1Friday, August 16, 13
2. Agenda
• Social Media and Trends
• How Social Media are Transforming
Society
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9. Our young population is
suited for social media
• 15-30 years old (Republic Act 8044)
• 54% of voters (2010)
• This age group is 80% of new voters in
2010
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16. Evolution
Mass Media
•Print
•Radio
•TV
•Film
New Media
•Email
•Web
•Web 2.0
(interactivity)
•Podcasting
Social Media
•Social network
sites
•Mobile
One to many
• High cost to acquire
& operate
• Targets mass
consumption
Few to few
• Cheaper, accessible:
User Generated
• Democratizer
Many to many
• Free & User
Generated
• Socially mediated
(your address book)
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17. Social media defined
“Group of internet based applications... that
allow the creation and exchange of user-
generated content”
-- Dr. Emmanuel Lallana
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18. Social media defined
“Group of internet based applications... that
allow the creation and exchange of user-
generated content that leverage on social
networks”
-- Dr. Emmanuel Lallana & me :)
18Friday, August 16, 13
19. Social media defined
“Group of internet based applications... that
allow the creation and exchange of user-
generated content that leverage on social
networks”
-- Dr. Emmanuel Lallana & me :)
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21. Traditional vs Social Media
Traditional Social
Print,TV,
Radio, Movies
• Social networking sites
(Facebook)
• Microblogs (Twitter)
• Content communities &
forums (YouTube,
PinoyExchange)
• Blogs
• Podcasts
• Wiki
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30. Using social
media to get
teachers for
public
schools
http://www.gmanetwork.com/news/story/273477/pinoyabroad/news/teach-for-the-philippines-looking-for-fil-am-teachers-for-pinoy-kids
30Friday, August 16, 13
49. Puddle gives everyday people the
opportunity to own a small virtual
“bank” with their friends—no fees and
no applications. Users decide on
interest rates, who can be members,
and who can borrow money. The best
part: profits made from the interest
rates paid by borrowers are distributed
among group members.
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58. Traditional vs Social Media
Description Traditional Social
TV, radio, newspapers,
books, movies
Facebook,Twitter,Tumblr, wiki,
etc
Reach How far can content
be delivered
Immediacy Speed of delivering
information
Accessibility Access to means of
production
Interactivity Ease of facilitating
conversations
Permanence Degree of editability
Findability Ease of finding content
Learning
curve
Skill needed to
produce content
How would
you fill up this
table?
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59. Traditional vs Social Media
Description Traditional Social
TV, radio, newspapers,
books, movies
Facebook,Twitter,Tumblr, wiki,
etc
Reach
How far can
content be
delivered
Wide reach, but may
have geographic
limits
Technically unlimited
Immediacy
Speed of
delivering
information
Broadcast:
immediate
Print and Film:
slower
Real time
Accessibility
Access to means
of production
Expensive Free or at minimal cost
59Friday, August 16, 13
60. Traditional vs Social Media
Description Traditional Social
TV, radio, newspapers,
books, movies
Facebook,Twitter,Tumblr, wiki,
etc
Interactivity
Ease of
facilitating
conversations
Low interactivity High interactivity
Permanence
Degree of
editability of
content
Permanent content
once published
Dynamic content
Findability
Ease of finding
content
Hard to find,
ephemeral
Just use Google
Learning
curve
Skill needed to
produce content
Usually requires
specialized teams
and processes
Can be done by an
individual amateur
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70. Social media are transforming us
in the way we live and work:
• Communication
• Education
• Urban planning and management
• Politics and lawmaking
• Religion
• Citizen engagement (stronger civil society)
• Etc
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71. But there are also perceived issues
and drawbacks
• Productivity loss
• Addiction to social media
• Privacy
• Fraud: Identity Theft
• Catfishing
• The Digital Divide
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72. Cluetrain Manifesto
A powerful global conversation has begun.
Through the Internet, people are discovering and
inventing new ways to share relevant knowledge with
blinding speed.
As a direct result, markets are getting
smarter—and getting smarter faster
than most companies.
“AUDIENCES”
“GOVERNMENTS”
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73. • From one to many (broadcast), social media
are changing the game.
Social media are game changers
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74. • The term “audience” is passe
• Audiences are now participants
• “Prod-users” or “Pro-sumers”
Social media are game changers
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75. • Social media promote exchange of information
between you and audience, and among the
audience
Social media are game changers
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