1. Social Media for
Development
Day 1:August 7, 2013
National Computer Institute
Ruben Canlas Jr
Based on materials originally developed by
Emmanuel Lallana, PhD
for UN AP-CICT
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2. Objectives
After the 2-day workshop, participants will be able to:
1. Explain what social media are and how they evolved.
2. Discuss various existing and potential issues and
applications of social media for promoting development
3. Demonstrate the actual use of social media using various
tools to run and monitor campaigns.
4. Outline the principles for an effective agency policy and
strategy towards the use of social media.
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3. Day 1:Agenda
• Introduction to Social Media
• Social Media are Transforming Society
• Social Media as a Development Tool
• Group Homework
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4. Day 2:Agenda
• Presentations of Group Work
• Governance by Social Media
• Public Communications through Social
Media
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18. Evolution
Mass Media
•Print
•Radio
•TV
•Film
New Media
•Email
•Web
•Web 2.0
(interactivity)
•Podcasting
Social Media
•Social network
sites
•Mobile
One to many
Expensive (exclusive
ownership)
Targeted for mass
consumption
Few to few
Cheaper, accessible:
User Generated
Democratizer
Many to many
Free & User
Generated
Socially mediated
(your address book)
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19. Social media defined
“Group of internet based applications... that
allow the creation and exchange of user-
generated content”
-- Dr. Emmanuel Lallana
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20. Social media defined
“Group of internet based applications... that
allow the creation and exchange of user-
generated content that leverage on social
networks”
-- Dr. Emmanuel Lallana & me :)
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21. Social media defined
“Group of internet based applications... that
allow the creation and exchange of user-
generated content that leverage on social
networks”
-- Dr. Emmanuel Lallana & me :)
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22. Traditional vs Social Media
Traditional Social
Print,TV,
Radio, Movies
• Social networking sites
(Facebook)
• Microblogs (Twitter)
• Content communities &
forums (YouTube,
PinoyExchange)
• Blogs
• Podcasts
• Wiki
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32. • No longer one-way, broadcast
• Audience no longer passive
• Facilitates, encourages contributions and
reactions
• Promotes exchange of information between you
and audience, and among the audience
Social media is changing
public communications
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33. • Thrives on connections
• Within its own Web vehicles
• Through links to other sites, resources, people,
and automatic feeds
• Creates communities
• Fellowship and relationship with others who
share common attitudes, interests, and goals.
Social media is changing
public communications
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34. While social media communities are only
virtual, with members seldom meeting each
other in person, they are no less robust than
the physical communities in which we live, and
in many ways more robust from the simple fact
that barriers are removed.
Social media is changing
public communications
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35. Exercise: Internet Hunt
Search for the following:
1. Definition of Digital divide
2. Use of social media for education
3. US assault on Bin Laden tweeted
4. Filipino community resources for expats
5. Famous PinoyYouTube personalities (except for Charice and
Arnel Pineda)
6. Online resources for lessons on Filipino culture: games,
language, etc
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