1. Rida BEL-LAHSEN
IEMI Paris

2. • created in 2001
• web private event sales for private clients
• sales during 2-4 days
• France, Spain, Germany, Italy and the United Kingdom
• clothes, high technology, shoes, watches, home appliances...40-70% off
• clear brand’s last collection stocks
• up to 9 Millions of web unique visitors in 2008
• 7 Millions of members
• 3.5 Millions of clients
• retailing: 610 Millions € sold in 2008

3. Problems solved For
CUSTOMERS SUPPLIERS OWNERS PARTNERS
Cost Clearing their stocks Client’s canvassing Image
Time Image Asset management Sales
Invitations to a private Efficient clearing
Financial Financial
selling (quantity and rapidity)
Keeping customers
Financial Visibility
posted about the event
looking for an entity
New clients
which reduce stocks
New clients

4. Revenue Sources From
CLIENTS’
PARTNERSHIP SALES BLOG
DATABASE
On the blog
Some suppliers like
major part of revenue 8 Million of members Contests games
Eurodisney
(photo contest...)
Advertising in
3.5 Million of clients
rosebuzz magazine

5. Competitors
• AchatVIP
• Brandalley
• Voyageprive.com

6. http://www.journaldunet.com/ebusiness/commerce/enquete/ventes-privees-pas-de-salut-pour-les-outsiders/un-leader-en-
situation-de-quasi-monopole.shtml
• Jacques Antoine Granjon, CEO and founder of Vente-privee.com in
2001. 4 years before all its competitors allows him to take almost all
the market with 610M€ retailing,
• Firstly,Vente-privee.com has a complete, professional and efficient
structure investing in the staff to attract web visitors and it works as it
is the web site where visitors spend the most their time in Europe,
• Secondly, its creator has a huge professional network thanks to his 20
years experience as stocks’ salesman,
• Then,Vente-privee.com has the power to sell in once all its suppliers’
stocks. it also offers supplementary services in its contracts. It is its
strengths.
• But, since sometimes, suppliers would like to be able to deal with a
competitor that is why some companies are merging on a unique web
event sales.

7. VENTE-PRIVEE.COM MODEL
• We can apply the Vente-privee. com
model in the hospitality industry.
Having an available room anytime is non
profitable. So, it could be a clever way to
reduce hotels'-expenses setting up a
reduction of room “stocks “.

8. VENTE-PRIVEE.COM MODEL
• In the hospitality industry,
voyageprive.com recently have been
created and offers trip packages on sale.