Web 4.0
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A quick presentation on where I see the internet moving and making a real difference for a wider group of people in the physical world
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Web 4.0
- 1. AUGMENTED WHAT? Web 4.0 - a double-edged sword for creative thinking
- 2. WHO I AM? • Senior web-developer at a Cambridge based web-agency • Product design and manufacture engineer from Loughborough • Rapid prototyping • CNC machining • Want to make a difference • @digitales
- 3. A LITTLE BIT OF HISTORY • Web 0.0 - Text based • Web 1.0 - Humble beginnings • Web 2.0 - Read/write web • Web 3.0 - Semantic web • Web 4.0 - Making it real again
- 4. WEB 1.0 COMMUNICATION • Brochure sites • One way communication - publish once • Expensive to create and server - £1000s for servers/ equipment • Publishers create content, then consumers/ visitors read it. • Like traditional media - Television
- 5. WEB 2.0 5 MINUTES OF FAME • Coinedin 2003 at O’Reilly media conference. Also know as read/ write web • Opened up the web - two way communication • Collaboration - Wikis, Blogs (commenting), video sharing • Facebook, Twitter • Amazon - web 1.0 and web 2.0
- 6. WEB 3.0 SEMANTICS • Adding meaning to content • Geo-coordinates on photos - Flickr, Facebook • Geo-coordinates on messages - Twitter • Meta data on photos, e.g. camera details on Flickr • 234 billion websites (December 2009)* • Aid in discoverability / find-ability * http://royal.pingdom.com/2010/01/22/internet-2009-in-numbers/
- 7. WEB 4.0 MAKING A DIFFERENCE • Speculation on my part • Buildingupon the semantic web to bring information back to the real world - Making information tangible. • Couldbe natural progression of e-commerce - uniting old technology with new media - magazines, printing (2D and 3D)
- 8. WEB 4.0 ONE POSSIBLE FUTURE
- 10. NABAZTAG WIFI RABBIT • Created by Violet sold for around £100 • API • Second version added RF ID reader • Light system - Weather, e-mail, messages, stock market • Speaker - receive music, jokes
- 11. AUGMENTED REALITY • Add extra-information via a screen on the real world • Following GSP co-ordinates - treasure hunts • QR codes • Pepsi bottle labels • DVD cases for 3D effects • iPhone/ android apps
- 12. 8 FACES & 24 WAYS NEW MEDIA, OLD TECH COLLABORATIVE •8 Faces - online collaboration • 24 ways - online advent calendar turned into printed book • Postcrossing.com - sending random postcards around the world - spreading culture and experiences
- 13. INTELLIGENT PEOPLE • Tech support - computer eating floppy disks, so please e-mail instead. • Web-page scrolling
- 14. GPS / SAT NAV • Obvious when people just follow GPS - they drive erratically • Although useful, they can reduce the ability to read maps or do route planning. • Stanhope ford - since 2001, emergency services rescued 23 vehicles stuck in ford. • Closed at start of 2008 Reopened April 2008. Within hours 2 people already got stranded. It’s still closed.
- 15. COMPUTER SAYS NO • Blindly follow computer • Strict systems to guide people without them needing to think • Spell checking
- 16. SOCIAL NETWORKS • Building the trust of their users whilsts learning their bahaviour and interests • Started recommending friends • Good expanding networks • Oncethey trust a system, people can blindly follow recommendations - good for companies, users might loose out • Twitteris slightly different, if there is too much noise, it’s easy to unfollow to stop it.
- 17. MEETUP.COM • Good tagging and categorisation of groups • Send out regular recommendations, but the idea is to bring together people in the real world. • People choose the categories to subscribe too • It’s the choice of the user not the company
- 18. MAKING THINGS REAL AGAIN • Rapid prototyping • Laser cutting • 3D printing • Nike shoes
- 19. SKYNET, OR A BETTER WORLD • It’s down to us to make the most of the incredible opportunities that the web represents in relation to the products we design • Although a lot of benefits can be gained, history indicates that it can lead to a loss of creative thinking when the freedom of expression is removed for the sake of productivity. • Convenience often triumphs over quality - Vinyl, CD, Mp3
- 20. QUESTIONS? Discussion time ....
Editor's Notes
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- - Landing pages / sites\n- No interaction from the users.\n- Like TV - high cost of entry\n- Not like Radio - this has lower cost of entry\n
- Collaborative platform, everyone can read content and have the tools to publish content - leading to a 2 way communication platform\nCompanies interact directly with customers - Giraffe restaurant use it to improve clientele loyalty\nRead/ write web - Tim Berners-Lee\n
- Semantic web will use meta data to add meaning to content- ease with find-ability\nTrueknowldge is a good example of the next stage in search engines\n
- Using web / internet information to enhance the real world.\n
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- Take photos (tag them), booking confirmations via e-mail, write blog post, buy souvenir from Eiffel tower\nWant to see photos from trip, wave the souvenir at a digit photo frame, or place it near to the frame. A slideshow of pictures appear\n\n- A few years have passed and you want to go back to Paris, but can’t remember the nice hotel you stayed in\n Pick up the trinket/ souvenir to get the trip information, then visually choose the information you want. The power of the internet can then find the up-to-date hotel information.\n- Make finding things easier\n- rediscover lost treasures - like toy chest from your past that you could find in your parents’ house attic/ loft.\n-Different type of interface could open up the benefits to more people - old, disabled etc\n
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- Using information to add meaning\n- Museums or historical landmarks\n-Translations\n- London Tube - http://www.presselite.com/iphone/londontube/\n
- - 8 faces - the team is all around the world, web tech allowed them to keep in touch and create the magazine.\n- 24 ways - using old technology (printing) to enhance online media\n- Postcrossing - sending postcards to random people around the world.\n
- Tech support - computer eating floppy disks\n- Charity funder not knowing webpage scrolling was possible\n- only found out when one day she asked why the paragraphs sometimes ended at odd places.\nPeople don't want to feel silly/ stupid- so they don't ask questions of things or systems they don't understand.\n- Older generation like to understand how things work, computers are just too complex to be able to understand exactly what makes them tick/ work.\n
- Man drowns in lake : http://www.tomsguide.com/us/Spain-Drowning-Drive-Lake-La-Serena,news-8202.html\nhttp://www.engadget.com/2006/04/20/uk-drivers-trust-gps-more-than-their-own-eyes/\n\nhttp://www.bbc.co.uk/news/uk-england-11697555\nStanhope in county Durham\n- Since 2001, emergency services have rescued - closed at start of 2008 - reopened april 2008 - afew hours later 2 people got stranded and needed rescuing.\n\nhttp://www.timesonline.co.uk/tol/news/article707216.ece\n- Locals in Luckingham - helping stranded motorists, at a cost.\n- http://news.bbc.co.uk/1/hi/england/bradford/8259800.stm\n- driver left car teetering off cliff edge after driving on footpath - sat nav told him to0. Robert Jones, 43, £370 fine + £500 damages and £15 victim surcharge.\n
- Spell checking - copy writer at work used to shout at his computer everything it auto-corrected his copy text into American English.\n
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- Laser cutting saved my final year project.\nBrother e-mailed CAD designs of his shelf designs to a company\n- they machine them, and delivered them to him. It all fits together without glue - self supporting.\n
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