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China rtb ad tech landscape v apr 2014
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China rtb ad tech landscape v apr 2014
1.
P U B L I S H E R
媒 体 M A R K E T E R 广 告 主 C O N S U M E R 消 费 者 Trading Desks 广告公司采购平台 Tag Mgmt. 代码管理 DSP Pla:orms 需求方平台 SSP 供应方平台 RTB Exchanges 实时竞价广告交易平台 “DSPAN” (=DSP + Ad Network, Hybrid) 扩展型DSP=DSP+媒体网络的混合体 Tag Manager 中国RTB广告技术生态图 CHINA RTB ADVERTISING TECHNOLOGY LANDSCAPE Ad Servers, Measurement & AnalyTcs 广告服务器,效果评估分析工具 Data Suppliers & Data Management 数据提供和数据管理 V_Apr_2014 w w w . r t b c h i n a . c o m rtbchina.com © 2012-‐2014 RTBChina ecosystem@rtbchina.com weibo.com/RTBChina RTBChina VerificaTon 广告验证
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