In this 9-13-12 webinar, RSW/US Director of Business Development, Lee McKnight Jr. discusses what social media platforms other agencies are using most, how often they’re using them and what techniques they’re using to increase their social media presence.
View the webinar
2. Maximizing Digital/Social Value in Agency New Business
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9. agency social media usage in 2012
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10. agency social media usage in 2012
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11. Maximizing Digital/Social Value in Agency New Business
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12. Maximizing Digital/Social Value in Agency New Business
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13. agency social media usage in 2012
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14. agency social media usage in 2012
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15. agency social media usage in 2012
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22. is Google+ a good option?
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23. is Google+ a good option?
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24. is Google+ a good option?
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
Currently, for your new
business purposes-
Google+ hasn’t really
caught on
on
26. platforms used:
19 out of 100 agencies
in our sample used it
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27. platforms used:
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15 of the 19 lacked the Pinterest button
39. what about
• 4A’s– 6
• eMarketing Association Network– 5
• Advertising Age– 5
• Advertising Professional– 8
• Advertising Professionals—6
• CMO Network– 6
• Social Media Marketing– 7
• TED: Ideas worth Spreading– 6
• PR Wise– 5
• Marketing executives group– 6
No groups
with more
than 10 of
the
principals
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47. platform usage: highs & lows
Oneupweb
posted 67 times
10 agencies
didn’t post at all
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48. platform usage: highs & lows
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49. platform usage: likes
SHIFT
Communications had
3013 likes in May
• HunterPR, La Comunidad,
Oneupweb next in line
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56. platforms used:
86 out of 100
agencies in
our sample
use it.
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59. platform usage: averages
Average per
month of May:
37.8 tweets
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60. platform usage: highs & lows
Oneupweb
tweeted 192
times
11 agencies
didn’t tweet
at all
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72. Conclusions: where they are
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73. II. how RSW/US uses Twitter
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74. how RSW/US uses Twitter
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75. how RSW/US uses Twitter
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76. how RSW/US uses Twitter
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So, how are RSW/US NBD’s making it work?
77. how RSW/US uses Twitter
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78. how RSW/US uses Twitter
You hear a lot, what you
should and shouldn’t do.
Agencies tend to make it
way too hard.
Three simple examples-
ways to help you break
through.
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79. how RSW/US uses Twitter
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80. how RSW/US uses Twitter
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81. how RSW/US uses Twitter
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82. how RSW/US uses Twitter
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83. how RSW/US uses Twitter
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84. how RSW/US uses Twitter
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85. how RSW/US uses Twitter
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86. how RSW/US uses Twitter
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87. A few thoughts from Inbound 2012
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88. A few thoughts from Inbound 2012
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89. A few thoughts from Inbound 2012
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90. A few thoughts from Inbound 2012
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"If Content is King,
than Context is God.”
“If you’re not where your customers’ attention is you’re going to
lose big”
91. A few thoughts from Inbound 2012
“As our world goes more Jetsons, the marketers who act
more Flintstones will succeed, people want effort “
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92. A few thoughts from Inbound 2012
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Social is just a tool, but you must execute. Execution is
HARD. Ppl, avoid bulls**t tactics. Avoid automation.
Authenticity is KEY”
“Tactics are GREAT, but you need to put in effort and
commit to execution if you want to build a strong brand.”
93. A few thoughts from Inbound 2012
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