Our first of two agency new business infographics, with data taken from our 2014 RSW/US Agency-Marketer Business Report,which is available to download here: http://bit.ly/1wIfSt0

1. A LOOK INTO
74% MARKETER
85%
TOP 2DEFICIENCIES
OFAGENCIES
AND A LACK OF
FOUNDATION
IN ANALYTICS
EMAIL
65%
READ AGENCY WHITE PAPERS
READ AGENCY NEWSLETTERS
READ AGENCY BLOGS
3
ONLY 16%
OF AGENCIES
COME TO INITIAL
MEETINGS WITH
SMART QUESTIONS
ABOUT THE MARKETER’S BUSINESS
OTHER THAN REFERRALS
STILL READ EMAILS ON THEIR DESKTOP
VS
CONFERENCES PHONE CALLS
21% just
on mobile
TOP
WAYS
MARKETERS
LEARN ABOUT
57% AGENCIES
53% 40%
SAY PAYMENT TERMS
HAVE NOT INCREASED
IN RECENT YEARS
65% SAY THEY ARE MORE LIKELY
TO LOOK FOR A SPECIALTY
AGENCY THAN THEY WERE
IN THE PAST
LACK OF
ON MEANINGFUL KPI’S
53%
57%
SAY AGENCIES ARE NOT AGGRESSIVE ENOUGH
WHEN FOLLOWING UP AFTER A MEETING.
43%
MARKETERS READ
AGENCY CONTENT:
THE
SAYS:
AGENCY NEW
BUSINESS
THE MARKETER’S
WORLD
2014 AGENCY-MARKETER
NEW BUSINESS REPORT