Event: Creative Coffee by TechMeetUp Location: Urban Station Maslak, Istanbul Event Website: http://cc.techmeetup.net

1. RIZA SELÇUK SAYDAM
TESTING
A B

2. @rssems
#ccistanbul
#techmeetup
günün menüsü...
Merhaba Data Çağı
A/B TestiLean UX
Örnekler
Özet
Sorular ve
Cevaplar

3. @rssems
#ccistanbul
#techmeetup
RIZA SELÇUK SAYDAM
UI/UX DESIGNER & DEVELOPER @ NOKTA.COM
www.rss-ems.com

5. @rssems
#ccistanbul
#techmeetup

6. RIZA SELÇUK SAYDAM
A/B
TESTING

7. @rssems
#ccistanbul
#techmeetup

8. @rssems
#ccistanbul
#techmeetup

9. @rssems
#ccistanbul
#techmeetup

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#ccistanbul
#techmeetup

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#ccistanbul
#techmeetup

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#ccistanbul
#techmeetup

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#ccistanbul
#techmeetup

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#ccistanbul
#techmeetup

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#ccistanbul
#techmeetup

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#ccistanbul
#techmeetup

17. @rssems
#ccistanbul
#techmeetup

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#ccistanbul
#techmeetup

19. @rssems
#ccistanbul
#techmeetup

20. @rssems
#ccistanbul
#techmeetup

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#ccistanbul
#techmeetup

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#ccistanbul
#techmeetup

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#ccistanbul
#techmeetup

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#ccistanbul
#techmeetup

27. @rssems
#ccistanbul
#techmeetup

28. @rssems
#ccistanbul
#techmeetup

29. @rssems
#ccistanbul
#techmeetup
HEDEFVERİLER VE
"Nereye gitmek istedigini bilmiyorsan
hangi yoldan gideceğin farketmez."
Cheshire

30. @rssems
#ccistanbul
#techmeetup

31. @rssems
#ccistanbul
#techmeetup
Data, Not Design, is King in Age of Google
Age of Data
"We let the math and the data
govern how things look and feel."
Marisa Mayer (Past Google, now Yahoo)

32. @rssems
#ccistanbul
#techmeetup
“If you torture the data long
enough, it will confess”
!
Ronald Coase (Nobel Prize in Economics)

33. @rssems
#ccistanbul
#techmeetup
Az maliyet
Çok katılımcı Veri Gücü
Neden A/B Test?
Neden sanat?!
Hızlı Sonuç
UX

34. Focus on the user and all else will follow

39. @rssems
#ccistanbul
#techmeetup
Tasarım Değişikliği
33%
conversion increase

40. @rssems
#ccistanbul
#techmeetup
The original: Worst performer
Headline
+30% ORIGINAL
+7%+15%+27%

41. @rssems
#ccistanbul
#techmeetup
Call to Action
+28%
+34%
+21%

44. @rssems
#ccistanbul
#techmeetup
Fiyat Etkisi
E-commerce
2x

45. @rssems
#ccistanbul
#techmeetup
Single Page vs. Multi-Step
Checkout
21.8%

46. @rssems
#ccistanbul
#techmeetup
Ürün Detay
+10%

47. @rssems
#ccistanbul
#techmeetup
Trial & Buy
+47%

48. Fiyat Listesi
+97%

49. @rssems
#ccistanbul
#techmeetup
İnsan Etkisi

50. @rssems
#ccistanbul
#techmeetup
Sayfa Yüksekliği

51. @rssems
#ccistanbul
#techmeetup
Farklı Karakterler

52. @rssems
#ccistanbul
#techmeetup

53. @rssems
#ccistanbul
#techmeetup
Form
+40%

54. @rssems
#ccistanbul
#techmeetup
E-Mail

55. @rssems
#ccistanbul
#techmeetup

56. @rssems
#ccistanbul
#techmeetup
Adwords

57. @rssems
#ccistanbul
#techmeetup
A/B Testin Temel Kuralları
aman diyeyim...
!
Tek Değişken
Varyasyonları
Yummy Cookies
Belirli bir amaca
yönelik
Mauris tempor
vehicula
Probleme Yönelik
Tümü Aynı Anda

58. @rssems
#ccistanbul
#techmeetup
A/B Test Araçları
Kendinize Özel
Framework
uzun vade çözümü
!
Visual Website
Optimizer
ücretli
!
visualwebsiteoptimizer.com
Google Analytics
Content
Experiments
!
google.com/analytics
Optimizely
ücretli
!
Predefined chunks as
necessary, making

59. @rssems
#ccistanbul
#techmeetup
Özetle…
Bugün nelerden bahsettik?
Lean UX
• Geleneksel Süreç
• Sürekli Öğrenme ve
Test ederek geliştirme
Data
• Verinin gücü adına!
• Ürünü analiz
edebilmek
A/B Test Süreci
• Bilimsel Method
• Problem ve Amaç
• Örnekler
• Significant Test
Bilimsel method ile kullanılabilirlik çalışması

61. @rssems
#ccistanbul
#techmeetup
CEVAPLARSORULAR

62. TEŞEKKÜRLER! RIZA SELÇUK SAYDAM
www.rss-ems.com