SlideShare ist ein Scribd-Unternehmen logo
1 von 11
Describes how a basic search engine works. How a Search Engine Works Reehaz Soobhany (0920302) Strategic e-Marketing University of Mauritius 2010
Search Engines Introduction Everyone who uses the internet today surely uses a search engine. Several types of search engines Crawler Based (Google, Yahoo) Human Directories (Open Directory, Yahoo!Directory) Hybrid Meta Search Engine (Ask.com)
Crawler Based Search Engine Core Operations: Web Crawling (aka the spider) – follows every link in a page recursively and downloads the page Indexing – Creates the inverted file Searching – Searches through the inverted (indexed file according to the query of the user
Indexing Normalize Documents Deletes stop words Stem words Create index entries Calculate weights Updates inverted file
Document Normalization <H1> This is a Heading Level One </H1> Case Folding <h1> this is a heading level one </h1> Extract Core  document text from file this is a heading level one
Delete Stop Words Stop words are words which do not have little value is finding a relevant document. Example of stop words are : A, are, is, when, how… Helps save resources and also not create to big and irrelevant indexes heading level one
Word Stemming & Index Entries Word stemming removes the suffixes from words Add efficiency to the index file Also match the meaning rather than the exact word inflectional suffixes (-s, -es, -ed) derivational suffixes (-ing, -able, -aciousness, -ability) headlevelone
Calculate Weights Usually a secret algorithm of the search engine Some typical scheme used: Placement in a document (a word in a heading level 1 will have a greater weight than one at heading level 2 or a normal text) The number of other documents which refers to this document If by authoritative writing
Creates or Update the Inverted File
Query Processor When the user type a query in the search engine, the search engine recognises the terms and operators Runs the query against the inverted file Ranks the result. Again the secret algorithm of the search engine. Uses the weights on each word Return the results to the user. Voila 
Thank You

Weitere ähnliche Inhalte

Empfohlen

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

Empfohlen (20)

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 

Introduction to Search Engines

  • 1. Describes how a basic search engine works. How a Search Engine Works Reehaz Soobhany (0920302) Strategic e-Marketing University of Mauritius 2010
  • 2. Search Engines Introduction Everyone who uses the internet today surely uses a search engine. Several types of search engines Crawler Based (Google, Yahoo) Human Directories (Open Directory, Yahoo!Directory) Hybrid Meta Search Engine (Ask.com)
  • 3. Crawler Based Search Engine Core Operations: Web Crawling (aka the spider) – follows every link in a page recursively and downloads the page Indexing – Creates the inverted file Searching – Searches through the inverted (indexed file according to the query of the user
  • 4. Indexing Normalize Documents Deletes stop words Stem words Create index entries Calculate weights Updates inverted file
  • 5. Document Normalization <H1> This is a Heading Level One </H1> Case Folding <h1> this is a heading level one </h1> Extract Core document text from file this is a heading level one
  • 6. Delete Stop Words Stop words are words which do not have little value is finding a relevant document. Example of stop words are : A, are, is, when, how… Helps save resources and also not create to big and irrelevant indexes heading level one
  • 7. Word Stemming & Index Entries Word stemming removes the suffixes from words Add efficiency to the index file Also match the meaning rather than the exact word inflectional suffixes (-s, -es, -ed) derivational suffixes (-ing, -able, -aciousness, -ability) headlevelone
  • 8. Calculate Weights Usually a secret algorithm of the search engine Some typical scheme used: Placement in a document (a word in a heading level 1 will have a greater weight than one at heading level 2 or a normal text) The number of other documents which refers to this document If by authoritative writing
  • 9. Creates or Update the Inverted File
  • 10. Query Processor When the user type a query in the search engine, the search engine recognises the terms and operators Runs the query against the inverted file Ranks the result. Again the secret algorithm of the search engine. Uses the weights on each word Return the results to the user. Voila 