1. Our Big Scientific Study

2. What Is The Number One Thing
Clicked On A Property Website?

4. The Clear Winner

5. The Big Question Is….
• If it’s the #1 button clicked on a property
website…… and…
• It’s one of the number one things that sellers
want……

6. Why Don’t We All Do Them For Each
One Of Our Properties?

7. What If They Were Free?

8. The Science Of
Successful Virtual Tours

9. Why Virtual Tours?
• #1 Clicked button on a single property website
• Sets you apart because few agents do them on all
their listings (so that you get more listings)
• They help sell the property
• Gives the buyer a chance to meet you virtually too!

10. Keep It Short
• A professionally done commercial on TV tells a
story, identifies a problem, solves the
problem, and gives a call to action all in 30
seconds.

11. Keep It Short
Average video viewed on the web is 1.93 minutes

12. Equipment Needed

13. Use A Tripod To Prevent Seasickness

14. Adding Some Motion Does Help

15. Swivl.com

16. Music or No Music
•May be shopping for a house from their office
•May not like your taste in music
•If you are going to play something, make it be
your voice!

17. Wear Soft Shoes
If you are doing a video on tile or hardwood floors

18. Get Rid Of Echo in Empty Rooms
Use a wireless external mic for your camera
Clip to your belt
Plugs into Camera
Clips to your shirt

19. Wired Is An Option Too

20. Audio-Technica ATR-3350

21. Where Do I Start The Tour?
Start With You!

22. Let Them Get To Know You
• You aren’t just selling a
house,
you are selling YOU!!
• Be “yourself”
• Be friendly
• This is the time to “Bond & Trust”

23. Think “Staging”
• Turn all lights on
• Flowers and plants in the home are a must
• Fruit baskets
• Put away family pictures
• Get rid of clutter
• Get rid of personal items in bathrooms

24. No Different Than Showing The Home In
Person, Except…..
They can click off.

25. Oh, by the way…..

27. TinyUrl.com/ThanksLynn

28. Start With The Best Points Of The House First
After you introduce you (very brief), show the best
parts of the home first to keep them from
clicking off

29. Show Home Just Like You Usually Do

30. Two Primary Methods
1. You narrate the tour of the home,
but you are out of view
2. You be their guide through the tour, in front of
camera (with a friend operating the tripod)
Use a tripod with both of these methods

31. A Note About Small Rooms
When doing the “guide” method, keep out of
the picture when showing very small rooms

32. Benefits, Benefits, and Benefits
“The kitchen has plenty of cabinets”
(That’s a feature)
What this means to you is……
(That’s the benefit of the feature)
Always tell the benefits of the features…
…. So that you sell the home faster….

33. Call To Action
Appointment to see this home.
What are you looking for?
Need To Sell Your Home?
The 12 Questions You Must Ask Your Home
Inspector To Make Sure It’s The Right Home.
I will send over

34. Where Do I End The Tour?
End With You!

35. Let Them Know “Who” You Are
• Here’s Who I Am…..
• Here’s Who I Help…..
• Here’s How I Help Them….

36. 4 Quick Words On Editing….
DON’T DO IT…..
Yourself

37. Fiverr.com

38. Teaser……
Next class on How To Have A Full Time
“Freedom Caller” for just $16 a day…..

39. Where To Post Virtual Tour
•
•
•
•
•
•
•
•
YouTube
Facebook
Blog
Tube flyers
Email signatures
Website
CraigsList
Your kids forehead…..

40. Go Shoot Your Virtual Tour!

41. Don’t just “post” a Virtual Tour…
• 1 system
• Tons of Features
• Endless Exposure
…“post So That…”

42. “post So That…”
•
•
•
•
•
•
•
•
•
•
•
Virtual Tours and YouTube channel
Facebook, Craigslist, Google integration (all social media)
360 degree Panoramic HD Virtual Tour
Blog (Plogging) … huge SEO!
Live Lead transfers: Text message codes, QR codes…
…and warm buyer phone transfers to your cell
Flyers ready to print (with tracked call-to-action)
Mobile-ready technology to “follow” prospective buyers
Google map link & street view…with driving directions
What’s Nearby – contact links
Website traffic reports & lead capture
Lead generation business cards…for every listing

45. Photo Gallery

48. Virtual Tour

49. Virtual Tours…amazing results
(Kendyl Young, Agent in CA)

50. Only shoot it once…

51. Get MASSIVE exposure…

53. Panoramic View

57. Street View

60. Text To Borrower
Borrower Calculator…
YOUR name on THEIR phone!

61. Email and/or Text To You

66. Who are the “mobile” buyers…

67. Text 1 to 79564
Mobile Link In Text

68. Your Contact Info
Pictures

69. Tracked text hits…real time
813-555-5555
You@YourEmail.com

73. Flyers…
Done-for-You
•
•
•
•
•
•
•
4 layout options,
Open House format,
with or without PRICE,
Promote website,
Promote txt code,
Promote QR code,
All your branding incl’d!

74. get MASSIVE exposure…

75. live Craigslist | Backpage.com posts
(stand above your competition)

76. Search Engine Traffic

77. Rank on Google…
1st page of Google

78. Search Engine Traffic via video

79. More Traffic Via Social Marketing

80. Offer-Generating
Property Business Cards
Are You serious, who’s not going to want to use you as their Realtor, when
their best friend, uncle, aunt, brother, sister... is using you???

81. More Traffic To Your Existing Sites

82. World Wide Traffic

83. Traffic Via Email

85. State of the Art
Listing Presentation options…
(done for you, of course)
1. LIVE on internet (your laptop or theirs)
2. iPad presentation
3. Have an “offline” PowerPoint as a back-up
http://tinyurl.com/ListingPPT

86. Tracking Traffic…every Monday

87. So You Know…
•
•
•
•
•
•
We are a full-service mortgage lender…
Conventional, FHA, VA, USDA, 203k
Reverse mortgage program
Get mortgage-ready program
HARP refinance
Credit repair
Richard Smith

88. Dominate Your Market…
1.Friday Masterminds (online)
2.Perfect Listing Presentation
3.Integration w/ your marketing

89. “How do I do this?”
1.MLS #’s of your listings,
2.your contact info,
3.your headshot & logo.
gerardleaderonefinancial@gmail.com