Dra Justice is a visiting academic leader at Tec de Monterrey campus Queretaro.

1. Lorraine
Justice
en Querétaro

2. Dr. Lorraine Justice
Directora de la Escuela de Diseño de la

Universidad Politécnica de Hong Kong
Ex-Directora de Diseño Industrial en Georgia Institute of

Technology (Georgia Tech)
Experta en Diseño para el Desarrollo

Organizadora de la Conferencia Internacional “Design & Emotion”

Consultora para: Apple, Microsoft y CompuServe

Education Award by Industrial Designers Society of America

(IDSA)
Jurado en el concurso IDEA (International Design Excellence

Award)

4. Quotes
“All of the countries in Asia are now
mobilized around design.
Governments are putting up huge
amounts of money, including grants
for designers”
http://www.innovationlab.eastman.com/InnovationLab/Insights/Example/Lorraine_Justice.htm

5. No. 1 – Singapore
No. 2 – South Korea
No. 6 – Hong Kong
No. 8 – USA
No. 9 – Japan
No. 21 – Malaysia
http://images.businessweek.com/ss/09/03/0312_innovative_countries/index.htm

6. Quotes
“Chinese designers are feeling
pride about their heritage and
feeling that it's OK to be creative...
there's a new Asian aesthetics
emerging”
http://www.innovationlab.eastman.com/InnovationLab/Insights/Example/Lorraine_Justice.htm

8. Quotes
If the U.S. and Europe do not
support their design schools, not
only will China become an
emerging strength in design, it will
surpass the rest of the world
http://www.innovationlab.eastman.com/InnovationLab/Insights/Example/Lorraine_Justice.htm

11. Quotes
The Chinese government knows
that design is the answer.
They know that after awhile, if you have
good manufacturing, the same price points,
the same functions, the only thing left to
compete with is design –the aesthetics and
functionality of a product.
They get it
http://www.innovationlab.eastman.com/InnovationLab/Insights/Example/Lorraine_Justice.htm

12. http://english.gov.cn/2009-03/17/content_1261443.htm

13. Quotes
When you look at the emerging
products in Asia, there’s a sensuality
that the U.S. does not have. When I
Iook at a very modern piece of Asian
design, I can see the spirituality of
their culture reflected in it.
http://www.innovationlab.eastman.com/InnovationLab/Insights/Example/Lorraine_Justice.htm

14. http://dandelion.idasia.org/

15. Quotes
We educators can provide the best design
students, but it won't make any difference in
many of the companies.
The creativity is often stopped at middle
management. Senior management needs to
send the signal to middle management that
innovation through the design process, crazy
as it can be, is effective.
http://www.nextd.org/02/05/02/index.html

16. http://business.newsfactor.com/story.xhtml?story_id=101009BUMAJ6&full_skip=1

17. Quotes
I do acknowledge that designers may not be
the best people to explain their worth, but we
now have business people telling business
people the value of design.
I do have to say that the quot;ego-basedquot;
designers have not helped the design field at
all. They have put their arrogant and crazy
personas out there, and many people believe
all designers are difficult to work with.
http://www.nextd.org/02/05/02/index.html

18. http://static.novate.ru/files/novate/philip-stark-1.jpg
http://swindlemagazine.com/images/karim-rashid.jpg

19. Quotes
I believe underneath it all the tired and weary
corporate or academic person may not want to
undertake a new inclusion such as design
processes in their work day. It is something
else to learn. It is similar to the older generation
of workers who had to embrace computers or
become obsolete themselves. Design may be
perceived this way in some organizations and
can be met with resistance, even if subtle.
http://www.nextd.org/02/05/02/index.html

20. http://www.flickr.com/photos/27620885@N02/2655218248/

21. Quotes
Design is not just about making an object. It
goes much further than that. Designers can
revamp systems, systems that involve
humans.
I am talking about the designer who wants to
change the world to be a better place, object by
object or process by process or environment by
environment. I am not relegating design to just
quot;cool productsquot;.
http://www.nextd.org/02/05/02/index.html

22. http://designigniteschange.org/

23. Quotes
How do we move these 18-year-old
students, or 21-year-old students into the
frame of mind of leadership? Is it an ethics
course? Is it a leadership course? Is it a
planning for change course? Is it quot;how to
take down the big picture, turn it over and
start to draw a new lifequot; course? Is it quot;new
thoughtquot; courses?
http://www.nextd.org/02/05/02/index.html

24. http://www.flickr.com/photos/bonesy/411986871/

25. Quotes
We have it backwards now: design a product
that people think they want, and it will make
them feel good (for about an hour), and then
we look around for another product to
purchase. In the short-term, that is so good for
the economy. In the long run, we all will suffer if
we keep focusing on objects.
http://www.nextd.org/02/05/02/index.html

26. http://www.flickr.com/photos/m-c/3304677547/

27. Quotes
The major change about this effort is it
wrestled the quot;designer as artist and
expresserquot; designer into the quot;I now
design for other human beingsquot;
designer. This is a huge mental shift
and it is not to be taken lightly.
http://www.nextd.org/02/05/02/index.html

28. http://www.flickr.com/photos/santoposmoderno/3299068198/
http://www.flickr.com/photos/27620885@N02/3005160472/

29. Quotes
Ten years from now, we will see
fabulous products and processes from
China that will enrich our lives, probably
in ways we cannot yet imagine. That is
the hope, at least. We have been so
dominated by Western thought, I am
looking forward to a type of balance in
the world.
http://www.nextd.org/02/05/02/index.html

30. http://www.businessweek.com/magazine/content/05_31/b3945407.htm

31. Quotes
“People like new ideas,
but often don't like
change”
http://www.nextd.org/02/05/02/index.html

32. Programa
Lunes 23 marzo

 10 a 12 hrs reunión con profesores (centro de medios)
 17 a 18 MSM (sala de juntas DICI)
 18 a 20 Proyectos seleccionados (sala de juntas DICI)
Martes 24 marzo

 10 a 11 Taller V (salón )
 16 a 17 Diseño estratégico (salón )
 17 a 18 CCI e incubadora (11004)
 18 a 19 Proyectos seleccionados (11004)
Miércoles 25 marzo

 19 a 21 Conferencia Magistral (Congresos)
Jueves 26 marzo

10 a 12 Reuniones bajo agenda (sala de juntas DICI)
