2. Why do people wear clothing?
Clothing has always satisfied one or more of the
following needs:
SOCIAL NEEDS:
PHYSICAL NEEDS
PSYCHOLOGICAL
PSYCHOLOGICAL NEEDS NEEDS:
SOCIAL NEEDS PHYSICAL NEEDS:
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3. Physical Needs
(Provides Protection/Physical Safeguards)
• Protection from weather.
• Protection from environmental dangers.
• Protection from occupational hazzards.
• Protection from enemies.
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4. Psychological Needs
Affects a person’s mental attitude or morale in a
positive manner. (Adornment or Identification)
ADORNMENT
Attractive Decoration
– Psychologists believe this to be essential to human life.
– It allows people artistic expression – showing creativity.
– Attracts favorable attention and can contribute to feelings
of self-esteem.
– Can be how we put outfits together as well as jewelry
and makeup.
– Culture (a society’s set of social norms) determines the
type of adornment people use – one culture may be
different from another. Fashion
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5. Psychological Needs
Affects a person’s mental attitude or morale in a
positive manner. (Adornment or Identification)
IDENTIFICATION
The process of establishing or describing
who someone is or what he or she does.
– Uniforms
– Dress Codes
– Class Rings
– Caps & Gowns
– Traditional Outfits for Special Occasions
– Logos/Emblems
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6. Social Needs
Modesty & Status
MODESTY
• Covering the body according to the code of
decency
• Dictating the proper way to cover the body to
eliminate embarrassment or shame.
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7. Social Needs
Modesty & Status
STATUS
• A person’s rank in comparison to others.
• Good/High status is usually associated with
recognition, prestige, and social acceptance.
• Sometimes people use clothing to gain a higher
rank in society, along with social acceptance and
peer approval.
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8. Why do people
wear certain clothes?
• Values and Attitudes
• Conformity vs. Individuality
• Personality Traits
• Needs vs. Wants
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9. Fashion Perspectives
FROM THE TEXT, ANSWER THE FOLLOWING:
1. Describe how fashion is both and art and a
science.
2. Describe public and private viewpoints of
fashion.
3. Describe economic, political, and other
influences on fashion.
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10. Fashion Perspectives
FROM THE TEXT, ANSWER THE FOLLOWING:
1. Describe how fashion is both and art and a
science.
2. Describe public and private viewpoints of
fashion.
3. Describe economic, political, and other
influences on fashion.
Fashion
Marketing