Current globalisation, disruption and de-regulation forces are shredding jobs in most economies. It is believed that growth in the 21st century will have to come from new ventures. The Lean Startup helps entrepreneurs, both in startups and established companies, to create new businesses faster and with less waste. That could have a profound economic impact.

1. Why The
Lean Startup
Changes
Everything
Sara Hughes, Download, 2005, acrylic
on linen, Wallace Trust Collection
Richard Sazima
linkedin.com/in/rsazima
newbizco.com.au

2. The Lean Startup
Customer
Development The Lean Startup
http://steveblank.com/2013/05/06/
free-reprints-of-why-the-lean-
startup-changes-everything/
http://theleanstartup.com
http://steveblank.com
http://alexosterwalder.com
Business Model

3. What do I have to do with that?
That any
good?
Yeah, learn
portuguese
to find out!

4. The Business Case for Lean Startup
Sustaining
Innovation
Disruptive
Innovation

5. $ Bi - from IBM to Instagram
1911 1975 1998 2004 2010
Acquired by
Facebook
for $19 Bi!!!

6. But then, Kickstarter gave us…
Oculus Rift

7. The Lean Startup is:
• a set of practices to
• discover what customers really want
• with the least possible time & effort
• avoiding wasting resources in
• building something nobody wants.
What is The Lean Startup?

8. Search x Execution: Discover
Hypothesis & Experiments
Build, Measure, Learn & Pivot
1 2 3

9. 1- Search x Execution

10. Business Model Canvas (BMC)
& Value Proposition Canvas (VPC)

11. CASE: Instruct.com (#fail)

12. Innovation Accounting
Value = Learning
Progress = Learning Speed

13. 2- Hypothesis & Experiments
Hypothesis are
business model
assumptions,
especially those
related to Value
and Growth,
which must be
tested through
experiments
with people.

14. Two Main Hypothesis
Growth (Engine)
• Paid
• Sticky
• Viral
Value
Minimum
Viable
Product

15. Get Out Of The Building
(Genchi Genbutsu)

16. Concept: Actionable Metrics
Actionable metrics,
as opposed to vanity
metrics, must clearly
link cause and effect,
so you know the real
reason for the results
of an experiment.
Ideally, metrics are
also accessible and
auditable

17. Concept: Validated Learning
Only positive
changes in
actionable metrics
can demonstrate a
given hypothesis
(quantitative
validation of
learning).

18. Josh Doesn’t Get It
• Get Out Of The Building
• Metrics: Vanity x Actionable
http://vimeo.com/41847900

19. 3- Build-Measure-Learn & Pivot
As a startup builds a product,
it interacts with its
customers, generating
feedback and data
(qualitative and
quantitative). This
learning influences and
reshapes the next set of
ideas to be tested. This is the
core cycle to steer a startup:
Build-Measure-Learn.

20. Concept: Minimum Viable Product
The MVP is that version of a
new product which allows
one to collect the maximum
amount of validated learning
about customers with the
least effort (B-M-L cycle).
Designed to test business
hypotheses, its goal is to start
the learning process, not end
it (as opposed to traditional
processes).

21. Concept: Pivot x Persevere
“I am not dumping you, I am just
pivoting to another man.”
A Pivot is a structured
course correction resulting
from the invalidation of a
fundamental hypothesis
about the product,
strategy, or engine of
growth. Business model
and metrics must be
revisited, and the B-M-L
cycle restarts with new
experiments.

22. Concept: Iterative-Incremental
Iterative
Incremental
Iterative &
Incremental

23. How Lean is the Lean Startup?
1.Identify Value (customer) ✔
2.Value stream mapping ✔
3.Create Flow ✔
4.Establish Pull ✔
5.Seek Perfection ✔

24. Identify Value (customer)

25. Value Stream Map
Goal: reduce
cycle time

26. Create Flow

27. Establish Pull
IDEAS
BUILD
PRO-
DUCT
DATA
MEA
SURE
LEARN
VALIDATED
LEARNING
Experiment Planning

28. Seek Perfection
• Build Quality In
• Information Radiators
• Continuous Deploy
• Andon
• 5 Whys
• Kaizen

29. CASE: Opusphere.com

30. CASE: LSM Brisbane

31. CASE: jesims.com.au

32. “Current globalisation, disruption and de-
regulation forces are shredding jobs in
most economies. It is believed that growth
in the 21st century will have to come from
new ventures. The Lean Startup helps
entrepreneurs, both in startups and
established companies, to create new
businesses faster and with less waste. That
could have a profound economic impact.”
Creating an Innovation Economy

33. Sara Hughes, Download, 2005, acrylic
on linen, Wallace Trust Collection
Richard Sazima
newbizco.com.au
linkedin.com/in/rsazima