15. Cela nous concerne tous⊠Behaviour online â last month. You will now see a list of items that represent different activities you can do online. Please read each one carefully and then indicate whether you have done that in the past month, or whether you have done it longer ago.
19. La principale motivation pour lâutilisation des moteurs de recherche: lâachat You will now see a number of online activities that you currently take in. For each one, please can you select the main reasons you partake in that activity online? Motivations to use a search engine
31. Utilisez les medias sociaux comme cible de votre communication CritĂšres influençant lâachat Improve my opinion of the brand Keep me informed of the brand Get me to buy the brand A face to face recommendation Television advert A face to face recommendation Television advert An email sent to you Television advert A website created by the brand A face to face recommendation A recommendation online from a contact / friend An email sent to you A website created by the brand An email sent to you Magazine advert A direct mail sent to your house A website created by the brand A recommendation online from a contact / friend A recommendation online from a contact / friend A direct mail sent to your house Newspaper advert Newspaper advert Newspaper advert Newspaper or magazine featuring the brand Newspaper or magazine featuring the brand Magazine advert Poster on a high street Magazine advert Newspaper or magazine featuring the brand Advert in a store / shop front Radio advert Radio advert Film or television programme featuring the brand Poster on a high street Advert in a store / shop front Sponsorship of a major event e.g. sports or music concert Film or television programme featuring the brand Poster on a high street
32. Ecouter au lieu de parler! UK V Italy DATA: Perception of brands in social media / new channels Below is a list of activities that brands can engage in online. Some of these are very new and some will be more familiar to you. Please can you state your opinion on brands engaging in these activities?
We have developed for the Internet to social media
Each category counts as a separate report, which is ÂŁ18,000 for global data. If they want all categories in one big report, it is priced at ÂŁ36,000 for global data Also some local brands included: Rakuten Japan Tuenti Spain Yandex Russia libero Italy Orange France studivz Germany Sonico Mexico vkontakte Russia Odnoklassniki Russia rambler Russia Naver South Korea Daum South Korea iPlayer UK Hulu US
First come first serve â once sold, that brand report cannot be resold e.g If the advertising agency buy a Ford global brand report, then Ford would have to get access through them. If additional organisations want to access the data in the analysis platform, then the purchaser needs to grant authorisation and the additional organisation needs to purchase a subscription to access If you are visiting a specific client, with a set of clients or they are the end client â please remove this chart and add their brands and competitor brands to the next chart
Blogs still bigger than micro-blogging Websites are still bigger than blogs!