Promotional marketing proposal for blood donor drives to communications managers of 18 American Red Cross Blood Services Regions nationwide detailing concept, production, and distribution of an exclusive tee shirt incentive plus a major tie-in to Super Bowl XL expanding on the New England region’s original idea of a ticket giveaway to the Rolling Stones’ national tour kickoff concert at Boston’s Fenway Park.
2. Promotional Proposal
This proposal is submitted by designer Randall Ross, Boston, Massachusetts to regional managers of
the American Red Cross Blood Services solely for evaluation of concepts, ideas, and/or designs detailed
herein for promoting American Red Cross blood donation.
With the exception of the initial Rolling Stones concert ticket incentive originated by the American
Red Cross Blood Services New England Region, plus media reference articles for which acknowledged
authors/publishers hold copyright, the designer deems confidential all other contents which may
not be publicly reproduced or disseminated in any form, in whole or in part, without express written
permission of the designer.
With said exceptions, the recipient accordingly may not manufacture, sell, deal in, or otherwise use or
appropriate the disclosed information in any way whatsoever, including but not limited to adaptation,
imitation, redesign, or modification. Nothing contained in this proposal shall be deemed to give the
recipient any rights whatsoever in and to the information. The recipient is also under no obligation to
approve and/or proceed to implement any disclosed concept, idea, or design.
However, if, on the basis of the evaluation of the information, the recipient wishes to pursue the
development thereof, the designer proposes to enter into good-faith negotiations with the recipient
and/or national American Red Cross organization to arrive at a mutually satisfactory agreement for
these purposes. Until and unless such an agreement is entered into, the nondisclosure terms stated
above shall remain binding under copyright and other applicable law.
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3. Rolling Stones World Tour Unveiled
Kicking Off At Fenway Park
May 10, 2005 – The Rolling Stones
today announced another mega world
tour during a media event at New York’s
Juilliard School of Music. The Rolling Stones On Stage outing begins August 21 at
Fenway Park in Boston, and tickets to many dates go on sale this weekend. As on
the 2002-2003 Licks tour, the band will play clubs, theaters, arenas and stadiums,
with each sized venue boasting unique production elements and set lists.
Ameriquest Backs
Rolling Stones Tour
May 11, 2005 – Ameriquest, one of the nation’s
largest mortgage lenders, has signed an agreement
with the Rolling Stones, making Ameriquest the
presenting sponsor of the U.S. leg of the legendary
rock band’s upcoming world tour.
“In today’s saturated marketplace, the Rolling
Stones break through the clutter to reach fans in
a way that few iconic brands can,” Brian Woods,
Ameriquest CMO, said in a statement. “Being the
presenting sponsor of this tour allows Ameriquest
the opportunity to reach those fans by fulfilling their
dream to see the Stones on stage live.”
American Red Cross offers concert tickets in blood drive
August 3, 2005 – Anyone who donates blood at an American Red
Cross center in Maine and four other states during the latest blood
drive could win tickets to a Rolling Stones concert.
Blood donors who contribute for two weeks starting Thursday will be entered
into a drawing for a pair of tickets to the rock group’s Aug. 23 concert at
Fenway Park in Boston.
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5. AMERIQUEST PRESENTS NOT JUST A CONCERT,
IT’S THE ROLLING STONES ON STAGE
This year’s tour takes the concert experience to the next level by bringing
together the advantages of an up-close club experience with their electric
stadium show. The Stones will fulfill the ultimate dream of music lovers
across the globe, offering the unimaginable—the opportunity to be onstage
with the Rolling Stones. Several hundred seats are built directly into the
stadium set, offering fans the once-in-a-lifetime opportunity to share the
excitement and adrenaline rush of being onstage as the Rolling Stones
perform to an audience of 50,000 plus.
“The band is redefining the concert experience—there is nothing even
comparable to the thrill of being onstage with the Rolling Stones and seeing
a stadium show from the band’s perspective,” said Michael Cohl, tour
promoter. “ For fans this will be the greatest tour yet.”
Rolling Stones Onstage will combine the spectacular production and
charismatic performances that fans have come to expect. The band will be working closely with the design
team responsible for the sensational sets, dramatic effects and state-of-the art technology on previous tours
from “Steel Wheels” to “Licks.”
The Rolling Stones hold the record for the top 2 most attended North American tours of all time.
Fans are able to enjoy special access to tickets, exclusive merchandise and can also follow the tour online at
www.rollingstones.com. For the first time ever, concert goers will be able to see the exact seat locations and
choose the price level of tickets before purchasing a platinum membership to the fan club. Every ticket sold for
the tour will include a free Virtual Ticket membership in the Rolling Stones fan club. Updated daily, users will
be given an exclusive insider’s look at every aspect of the tour. From rehearsals and preparations to on-going
coverage via audio and videos streams, downloads, set lists and news and much more.
The U.S. leg of the Rolling Stones Onstage World Tour is presented by Ameriquest. “With music that appeals to
a wide spectrum of the American public, the Rolling Stones offer Ameriquest a broad platform to strategically
communicate our brand, our services and our positioning as, ‘Proud Sponsor of the American Dream’” said
Brian Woods, Chief Marketing Officer, Ameriquest Mortgage Company. “ In today’s saturated marketplace, the
Rolling Stones break through the clutter to reach fans in a way that few iconic brands can. Being the presenting
sponsor of this tour allows Ameriquest the opportunity to reach those fans by fulfilling their Dream to see the
Stones on stage live.”
Continuing their historic creative partnership, Mick and Keith began writing together last autumn and have
since recorded with Charlie and Ronnie. Their highly anticipated full length studio CD with all new material
will be released by Virgin Records in conjunction with the tour.
American Red Cross offers concert tickets in blood drive
August 3, 2005
AP – MANCHESTER, N.H. -- Anyone who donates blood at an American Red Cross center in Maine
and four other states during the latest blood drive could win tickets to a Rolling Stones concert.
Blood donors who contribute for two weeks starting Thursday will be entered into a drawing for a
pair of tickets to the rock group’s Aug. 23 concert at Fenway Park in Boston.
Red Cross spokeswoman Donna Morrissey said the drawing is a fun, unique way to thank donors
who help avert a summer blood shortage.
Besides Maine, donors in New Hampshire, Connecticut, Massachusetts and Vermont will be eligible
for the drawing. Donors must be at least 17, weigh at least 110 pounds and be in general good health.
They can give whole blood every eight weeks and platelets every two weeks.
Donors can find where to go by calling 1-800-GIVE-LIFE.
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15. Rolling Stones team with NFL and ABC
(Aug. 8, 2005) -- The worlds of music and football will collide this year as the
legendary Rolling Stones will partner with the NFL and ABC for a season-long
campaign.
The Rolling Stones will help kick off the 2005 season from their “A Bigger Bang” world
tour with footage from their Aug. 31 concert in Detroit as part of “NFL Opening Kickoff
2005” -- a one-hour pregame special on ABC at 8 p.m. ET on Thursday, Sept. 8.
ABC also will feature music and video footage of The Rolling Stones throughout
the 2005 season in its Monday Night Football promotional campaigns and in-game
highlight and tease packages. The campaign will feature new music from their highly
anticipated CD, A Bigger Bang, to be released on Virgin Records on Sept. 6, along
with hits from their catalog.
The release of A Bigger Bang follows the Aug. 21 tour kickoff at Fenway Park in
Boston as they once again bring fans electrifying performances and state-of-the-art
stage production. For additional ticket information, go to tickemaster.com.
The Rolling Stones’ performance in “NFL Opening Kickoff 2005” is part of a football
and music celebration of the NFL’s “Road to Forty” season that will look back at the
history of the Super Bowl, honor the Super Bowl champion New England Patriots and
down the road to Super Bowl XL, slated for Feb. 5, 2006 in Detroit on ABC. Other acts
will be announced shortly.
“NFL Opening Kickoff 2005” will air from 8-9 p.m. (ET) on ABC and lead into the
season opener between the Patriots and Oakland Raiders at Gillette Stadium – a
rematch of the memorable 2001 AFC divisional playoff “blizzard” game (ABC, 9 p.m.
ET).
Rolling Stones to rock halftime at Super Bowl
September 1, 2005
BY BRIAN McCOLLUM
FREE PRESS POP MUSIC WRITER
The Rolling Stones will be the featured Super Bowl halftime performer at Ford Field in February,
the Free Press has learned. Sources close to the band and its new tour said Wednesday that the
Stones have agreed to perform at the Feb. 5 game, the Super Bowl’s 40th anniversary.
Vocalist Mick Jagger confirmed to the Free Press last week that the band was asked by the
National Football League to play the Super Bowl, but said no decision was set.
NFL film crews were on hand for the band’s Wednesday night show at Comerica Park, shooting
footage to be aired next week during the NFL’s opening weekend, which includes the Detroit
Lions’ season kickoff Sept. 11.
The Stones also filmed clips backstage before the show, including a teaser to the season-closing
extravaganza. The band signed on last month to a season-long promotional campaign with the
NFL, which will include use of the Stones’ songs and images during football broadcasts.
The Super Bowl has become one of the world’s most-watched annual TV events.
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19. Media reference
All text and images on the following pages are copyright of their respective authors/publishers
and included strictly for the limited purpose of providing relevant informational support for the
promotional proposal previously detailed herein.
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