Presentation given on the Datacenterhosting summit 14 september 2010

1. Continuity of SaaS – Cloud and managed hosting services Ruud Ramakers 14 september 2010 Dutch Datacenter and Hosting Summit www.12Innovate.nl

2. Agenda What is happening in the market? Why is continuïtyan issue? What are questions we receivefrom the customers? How do we gaintheir trust? What are we missing? www.12Innovate.nl

4. Integrated w/ Services Anywhere

5. Intelligent Hubs Linking Platforms

6. Mobile Device- and Sensor-Controllable

7. SLAs for Composite Service Offerings

8. Dynamically Scalable Infrastructure

10. IT-Targeted Ecosystems

11. SaaS Development Platforms

12. Inter-enterprise Collaboration

13. IT Utility / SaaS Infrastructure

14. Customized, Personalized Workflow

16. SaaS Integration Platforms

17. Business Marketplaces and SaaS Ecosystems

18. Customization Capability

20. Multi-tenancy

21. Limited Configurability

22. Focus on TCO / rapid deploymentBy 2013, at least 20 percent of enterprise IT workloads –that historically would have operated on-premise –will be run in the cloud, providing significantly enhanced functionality, lower costs, fewer staff, and reduced carbon footprint. (Saugatuck (2010) Gartner 50 % van huidige ISV’s bestaannietmeer in 2012. Source: Saugatuck Technology Developments / market www.12Innovate.nl

23. Market Research www.12Innovate.nl

24. Market research www.12Innovate.nl

25. Market Research www.12Innovate.nl

26. Market research www.12Innovate.nl

27. Whatphase is the market? www.12Innovate.nl

28. What does thismean? Market is growingtremendously New parties are entering the market Companies are getting more and more depending on Cloud services Whocanthey trust? www.12Innovate.nl

29. Questionsraised? How big is yourcompany? Whatifyourcompanygetsbankcrupt? How Secure is my Data Whatabout the privacy? Can I backupmyown data? Howcan I convincemy directors? Can I easy migrate? www.12Innovate.nl

30. When and how to trust?Innovation decision Process Communication Channels Perceived Characteristics Relative advantage Compatiility Complexity Trialability Observability Forward planning Social reïnforcement Innovation available information Selecting from near peers. www.12Innovate.nl

31. How do we get/build trust Organisation SLA (cascade) Business continuïty www.12Innovate.nl

32. How do we get/build trust? Organisation SLA (cascade) Business continuïty www.12Innovate.nl

33. How do we get/build trust Organisation SLA (cascade) Business continuïty Certification www.12Innovate.nl

34. Certification Cloud Certification SaaS Certification? www.12Innovate.nl

35. How do we get/build trust Organisation SLA (cascade) Business continuïty Certification Commitment (contracts) Risk management www.12Innovate.nl

36. Whatcan we do to reduce Risk? Risk = Chance * Consequence Prevent Reduce Source out (Escrow) / ensurance Accept To insure we are save oraftersomethinghapens www.12Innovate.nl

38. Depend on the Curator?

39. Agreementhosting party?

40. Buildyourown environment?

41. Copy?

42. “Cloud”- / SaaS -escrowwww.12Innovate.nl

43. What is anEscrow?Wikipedia An escrow is: an arrangement where an independent trusted third-party receives and disburses money and/or documents for two or more transacting parties, with the timing of such disbursement by the third-party dependent on the performance by the parties of agreed-upon contractual provisions, or an account established by a broker, under the provisions of license law, for the purpose of holding funds on behalf of the broker's principal or some other person until the consummation or termination of a transaction;[1] or, a trust account held in the borrower's name to pay obligations such as property taxes and insurance premiums. The word derives from the Old French word escroue, meaning a scrap of paper or a roll of parchment; this indicated the deed that a third party held until a transaction was completed.[ www.12Innovate.nl

44. Why does the Escrownotwork in the Cloud? Characteristics of SaaS, continuous innovation www.12Innovate.nl

45. Why does the Escrownotwork in the Cloud? Characteristics of SaaS, continuous innovation Multi tenant www.12Innovate.nl

46. Why does the Escrownotwork in the Cloud? Characteristics of SaaS, continuous innovation Multi tenant Hardware environment www.12Innovate.nl

47. Why does the Escrownotwork in the Cloud? Characteristics of SaaS, continuous innovation Multi tenant Hardware environment Recover time objective www.12Innovate.nl

48. Why does the Escrownotwork in the Cloud? Characteristics of SaaS, continuous innovation Multi tenant Hardware environment Recover time objective Recove Point objective www.12Innovate.nl

49. Why does the Escrownotwork in the Cloud? Characteristics of SaaS, continuous innovation Multi tenant Hardware environment Recover time objective Recove Point objective www.12Innovate.nl

50. What is a SaaS-Escrow? Insurance Outsourcing activities Agreement hosting party Operational support Test source and object code Or Create a total copied environment www.12Innovate.nl

51. In case of bankruptywhatcanbedone? www.12Innovate.nl

52. What is the solution for the infrastructure Cloud? Individual setup / Foundation Double Environment Infrastructure – Escrow? www.12Innovate.nl

53. Wrap up www.12Innovate.nl

54. Wrap up Developments Market is booming Risks are there Dependency increases Risks can be reduced Look at SLA / Certification Don’t look at company size Look at Escrow Look at platform cloud Focus Missing (market opportunities?) No SaaS /Cloud certifications SaaS-Escrow not complete (webservices) No infrastructure cloud ‘escrow’. www.12Innovate.nl

55. www.12Innovate.nl

56. Bedankt voor uw aandacht Ruud Ramakers 06-45454986 rramakers@12innovate.nl Twitter : Ruud_Ramakers SaaS4Channel.nl www.12Innovate.nl