The document discusses the PURA (Providing Urban Amenities in Rural Areas) program, a rural development initiative in India. It aims to provide rural communities access to amenities typically only available in urban areas through cluster-based development. Key aspects of PURA include providing physical, electronic, and knowledge connectivity to identified rural clusters to enhance infrastructure, education, healthcare, and economic opportunities for rural populations. The program aims to improve rural livelihoods and reduce poverty by linking villages to markets and technology. Over 4,000 clusters across India will be developed under PURA in the next five years.

1. PURA: Providing Urban-
amenities in Rural Areas
The Dream Project
of
R P Singh, Ph.D.
Associate Director Extension

2. PURA: A Rural Development ProgramA Rural Development Program
•Announced by The President of India
•Aims at providing amenities similar to urban areas to
the rural people
•Cluster based approach to achieve uniform
development for rural area
•PURA is to be implemented in 4,130 rural clusters
across the country in the next five years

3. As Estimated by “The Economic Survey 2005-06”As Estimated by “The Economic Survey 2005-06”
The current year’s GDP growth rate at 8.1 percent.The current year’s GDP growth rate at 8.1 percent. “
“There is a need to increase the growth rate of the GDP by
additional 2% a year for transforming India into a developed
nation and bring the number of people below the poverty line to
be near zero, we need to progressively implement the PURA
programme in different parts of the country. As you are aware,
the number of PURAs required to be brought out in the whole
nation is around 7000. Science and technology focus is
required for making the integrated rural development
programme sustainable and remunerative to the 700 million
people of the country lying the rural areas.”
- President Dr.Abdul J. Kalam
On 5th January 2006
At the ISC, Hyderabad).

4. Phase wise Action Plan For
Implementation
 Identification of village clusters with growth
potential
 Creating following types of connectivity within
them:
 Physical Connectivity
 Electronic (IT, Telecom)
 Knowledge( Educational Training Institutes)
 Economic Connectivity

5. Physical Connectivity
 Fast movement for rural to fetch services
 Better transportation implies efficient
transaction with outside market and
processing centers
 Power enables improvement in input and
output of their livelihood

7. Electronic Connectivity
 Source of IT services & e-commerce for
marketing their goods for rural
 Can help reduce a lot of time-wastage due to
bureaucracy
 IIT Roorkee coordinating with government
agencies to develop e-connectivity

9. Knowledge Connectivity
 Good education for children
 Trainings for farmers
 Agro-based Industries
 Improve literacy

11. www.presidentofindia.nic.in
KISAN CALL
Centre
Meteorology
Health Care
Ocean
Development
Entrepreneur
Development
Travel &
Tourism
Banking &
Insurance
Disaster Warning
System
Education
DomainServiceProviders/Datacollection/UpdationDomainServiceProviders/Datacollection/Updation
PURA NodalPURA Nodal
Knowledge Data CentreKnowledge Data Centre
VillageKnowledgeCentresVillageKnowledgeCentres
Regional/Zonal/BlockPURAClusterKnowledgeDataCenters
PURA Knowledge Connectivity : For Sustainable DevelopmentPURA Knowledge Connectivity : For Sustainable Development

12. Kisan Call CentreKisan Call Centre
www.presidentofindia.nic.in
Ministry of Agriculture  Kisan Call Centre (KCC) established byKisan Call Centre (KCC) established by
the Ministry of Agriculture inthe Ministry of Agriculture in
partnership with TCIL, a Governmentpartnership with TCIL, a Government
Enterprise under Ministry ofEnterprise under Ministry of
Communication and InformationCommunication and Information
Technology.Technology.
 Kisan Call Centre offers three levels ofKisan Call Centre offers three levels of
interaction and support in Agriculture,interaction and support in Agriculture,
fisheries and Animal Husbandryfisheries and Animal Husbandry
domainsdomains
 Last one year over 5 lakhs consultancy,Last one year over 5 lakhs consultancy,
information, assistance and guidance toinformation, assistance and guidance to
villages of eight states.villages of eight states.
 Anywhere in India, people can call 1551Anywhere in India, people can call 1551
as a toll free numberas a toll free number
 The top users of the scheme areThe top users of the scheme are
Maharastra and Tamil Nadu followed byMaharastra and Tamil Nadu followed by
UP and RajasthanUP and Rajasthan..

13. Kisan Call Centre – 8 States – 83 Seats
Agricultural Experts from Universities/Institutions
www.presidentofindia.nic.in
Level-1
Level-2
Level-3
Dial 1551 – Toll Free
5 Lakh Calls
From Farmers,
Fishermen
Last one year

14. Economic Connectivity
 Together with previous factors, kisaans
can get best price for their crop by
better access to markets
 Enables other artisans and craftsmen
too to improve their business

16. Goals of clusters of PURA project
 To link mass of the population, tied to traditional
means of production, into modern commercial sector
of the economy;
 To enhance the development of traditional agriculture
by lining them to broader market and technological
opportunities;
 To bridge the gap between the development of the
modern and the traditional sector of the economy,
and
 To stimulate the development of entrepreneurship
based on health and hygiene.

17. Flow Chart for Planning, Formation, Operationalizing
and Maintaining the PURA CLUSTERS
Determining the criteria required for setting up PURA CLUSTERS such
as population density, extent of unemployment etc
Selecting areas for formation
Determining the numbers of PURA CLUSTERS
Establish the centers: planning and organizing the activities
Identification, selection and training of project personnel and other
stakeholders
Formulate and implement the PURA CLUSTERS activities
CONTD.

18. Evaluate Monitor the activities based on predetermined parameters
Expected
Outcomes- Goods
No
Yes
Continue with the
Current Activities
Redesigntheactivities
Formulate and implement the PURA CLUSTERS activities

19. PURA in Uttaranchal
 Identified Cluster: Tehri Garhwal
 Lead Institution: G.B. Pant University of
Ag. And Technology, Pantnagar
 Proposed Fund: 500 Lacs.

20. PURA Spearhead Team Approved
SN Designation Position in PURA Team
1. Director Extension Education
G.B. Pant Univ. of Ag. & Technology
Team Leader
2. Dean College of Forestry and Hill Ag.,
Ranichauri
Coordinator
3. Training Organizer, KVK, Ranichauri Team Facilitator
4. Chief Development Officer, Tehri
Garhwal
Member
5. Deputy General Manager, NABARD,
Tehri Garhwal
Member
6. Secretary, Regional Rural Development
Society, Ranichauri (NGO)
Member
7. Secretary, Parvatiya Jan Jagriti,
Sansthan, Ranichauri (NGO)
Member
8. Secretary, Bhoovneswahri Mahila
Ashram, Chandrabadani, Ranichauri
(NGO)
Member
9. Secretary, Jagdamba Samiti, Gausali Member