For the better agricultural extension, relationship with farmers is most crucial to sustain their relationship and it requires management.

1. FARMER RELATIONSHIP
MANAGEMENT
R P Singh
Associate Director Extension

2. Socio-political situation
• Corporate farming is not allowed
• Millions of small and marginal farmers with
average ownership of 1-2 acres of land
• Application of modern farming methods
and standardization of quality parameters
impossible
• Contract Farming has converted this
problem into an immense opportunity

3. Support to a cooperative system
• Small and marginal farmers through farmer’s
clubs
• To provide governance and consolidation of land
• Procurement system
• Development of modern work practices
• Significant investments into training and
education
• well-versed in modern irrigation technologies
land preparation, fertigation, crop protection,
plant treatment, traceability and quality control
systems

4. Farmer’s club provided
• Social development corpus
• Run by farmers to improve-
- education
- road infrastructure
- social service
- any other requirement of importance
the corpus is dependent on the
performance of the farmer’s club

5. Relationship Management Methodology
Without guidance, WWW applications can evolve into an entangled
spaghetti-like collection of HTML pages that are hard to access and
costly to maintain. RMM is a aimed at solving these problems:
• RMM facilitates the design of WWW sites, and their seamless
integration with databases and enterprise-wide information systems.
• RMM applies best to applications that are large and dynamic, where
data is stored in databases, and where hyper-links are computer
generated.
• RMM has been applied to applications such as:
On-Line Conference Proceedings, directories, academic journals,
course-ware, and electronic-commerce, among others.
• RMM consists of a series (seven) of well-delineated steps to guide
in Web Systems design and development.
• The design of a WWW application can be succinctly represented
with RMM diagrams so that designers, programmers and users
have a clear understanding of the scope and structure of the
application.
• RM-CASE is a software tool currently under construction, that
supports RMM design and development.

6. Advantages of using RMM
• RMM enables a structured approach to design. It
eliminates code in favor of well structured sites
that are (1) easy for users to navigate, and (2)
easy to maintain.
• Different groups can concurrently work with the
design of your WWW site. You can concurrently
work on the information, access, user-interface
and layout stages.
• RMM developed Web systems are easily
updated. DATA updates can be submitted either
directly through the Web, or via database

7. RMM benefits
1) Robust Design:
• RMM imposes discipline onto the system design
and development process.
• RMM assists in keeping a homogenous site so
that a common "look and feel" can be
maintained throughout an application. This is
important to aid in user-navigation and to portray
a consistent corporate identity.
• Instead of starting with a bunch of files here and
there, and linking them, developers have guide
to proceed with the design and development.

8. 2) Expressive Design:
• In RMM, designs are expressed
through concise graphical diagrams.
This facilitates the process of
reviewing, creating and documenting
designs.
Currently, there is no procedure for
documenting Web sites in a concise and
useful way. The design of the document site
is expressed as an RMM diagram. Designers
can use this diagram to argue about the
design and improve it.

9. 3) Separation of data, structure and user-
interface:
• RMM keeps these three elements separate
and allows them to be manipulated. Instead
of having a collection of directories and files
to manage, software developers can analyze
these aspects of the application separately.
Currently Web sites consist of groups of HTML
files, CGI scripts, JAVA applets and multimedia
files (gifs, jpgs, au, wav, mov, etc.). In the
current format, design elements, such as page-
layout and navigation access are merged with
content elements. This makes it extremely hard
to develop and maintain applications. RMM
effectively separates these three components.

10. 4) Maintenance:
• Maintenance of WWW sites is bound to be a costly task.
Issues that arise are:
• STRUCTURE
– PROBLEM: it is difficult for designers to envision and implement
an overall navigation design.
– RMM-SOLUTION: navigational access is denoted through
diagrams. These diagrams can be used by designers, users and
programmers to discuss and develop the system.
• USER-INTERFACE
– PROBLEM: revising the "look and feel" of a Web site (done
quite often) is a laborious and error-prone process.
– RMM-SOLUTION: changes made to the design cascade
through the Web system with no programming costs and without
errors.