2. Who We Are
About Mobile Card Cast
Mobile Card Cast (MCC) is a complete, full‐service Mobile Marke?ng and Technology agency. We are
involved in all aspects of our customers’ mobile implementa?ons, from ini?al consul?ng, concep?ng,
campaign brainstorming and development, implementa?on, content conversion and delivery, client and
user technical support, best prac?ces, and repor?ng. We strive to partner with our customers as their
internal mobile department, allowing them to leverage our knowledge and technology to maximize the
effec?veness of their mobile endeavors. Our full list of products and services is available at
www.mobilecardcast.com.
Our Experience
Mobile Card Cast has been providing Mobile solu?ons to our clients since 2006. We have mul?ple products
in various ver?cals, and many companies using our technology and exper?se on an ongoing basis. We have
implemented many campaigns and projects spanning all disciplines of Mobile technology, from SMS text‐in
and text to win campaigns, to robust content‐driven enterprise Mobile Websites. Our technology is available
via custom engagements and implementa?ons, or one of our many self‐serve SaaS (soLware as a service)
plaMorms.
We are not a passive vendor, but instead are ac?vely helping our clients and partners understand the
possibili?es offered by the most cuNng edge mobile technology, constantly sugges?ng marke?ng and and
product ideas, and diligently following each campaign with reports and next‐phase sugges?ons.
Copyright 2010, Mobile Card Cast, Inc. All Rights Reserved. www.mobilecardcast.com
3. Our Process
Although it is important to have cuNng edge technology in‐house, at Mobile Card Cast we feel it it’s the
industry knowledge and understanding of our client’s process and goals that is the most important. With
advances in technology occurring every day, it is our job to ensure that our clients are aware of market
opportuni?es and value‐added benefits made possible
by these technological advances. In short, we will
ensure that you stay ahead of the curve.
Immersion
Post Program Concept
Understanding the Process
• Immersion
• Concept
• Presenta?on
• Budget EXECUTION
• Legal
Roll Out
• Roll Out / Training Training
Presentation
• EXECUTION
• Post Program Recap and Analy?cs
Legal Budget
Copyright 2010, Mobile Card Cast, Inc. All Rights Reserved. www.mobilecardcast.com
5. OLiViA™ Content Conversion Engine
Seamlessly integrated with many Life In Mobile™ plaMorms, the OLiViA™ engine
simplifies the transmission of virtually any audio, video, or image file to any Internet‐
enabled mobile device. Upon request, the actual device model is detected and the
appropriate media file type(s) is delivered to the reques?ng mobile device.
Mobile Card Cast™ SMS Pla?orm
The MCC SMS plaMorm allows users and businesses of any size to create, manage, and
measure SMS campaigns directly from their computer or Mobile device. This includes
inbound SMS and list‐building data‐basing, Mass SMS outbound messaging, Mobile
surveys, Mobile coupons, Mobile Business Cards and transmission of mul?media files to
any Internet‐enabled mobile device. Por?ons of this plaMorm are Patent‐Pending.
SmartCodes™ Delivery System
The SmartCodes™ plaMorm is a proprietary and patent‐pending des?na?on
management u?lity enabling full SMS and QR Code management from crea?on to
implementa?on. SmartCodes™ employs algorithms which allow users to dynamically
and automa?cally manage content des?na?ons based on sta?c and dynamic real‐world
variables. Informa?on delivered to a reques?ng user can be based on a virtually infinite
number of variables including current request volume, local weather, ?me of day, day of
year, and more.
Copyright 2010, Mobile Card Cast, Inc. All Rights Reserved. www.mobilecardcast.com
6. SmartCode™ QR Code Technology
The Mobile Card Cast SmartCodes™ plaMorm is a proprietary and patent‐pending QR code des?na?on management system. Using
SmartCodes™, the administrator is able to manipulate the des?na?on URL or informa?on of any QR Code generated by the system
in real‐?me. Further, the administrator is able to set up condi?ons or rules, using which the system will deliver the appropriate
content to an end‐user. Based in open‐source QR codes in its current version, SmartCodes(TM) will eventually include Image
Recogni?on, SMS, and other proprietary formats in the future for content requests.
TM
Return Data: The
end‐user
Scan QR: An end‐
user scans a
SmartCodes™
vv SmartCodes™ Based on any
seamlessly
receives the
SmartCodes™ QR
code Intake Conditional number of des?na?on
condi?ons, content
Database Processor
here is your
content.
Receive Request: the Determine Content:
SmartCodes™ system based on exis?ng rules
receives the QR code and current data, the
request system delivers
appropriate data
SmartCodes™ Benefit to AdverIsers
Lis?ng detailed offers, mul?‐field submission forms, and elaborate “call to ac?ons” are a waste of valuable space
in printed media. SmartCodes™ are efficient, effec?ve and come with repor?ng to measure the effec?veness of
the call to ac?on. *Patent Pending Technology.
Copyright 2010, Mobile Card Cast, Inc. All Rights Reserved. www.mobilecardcast.com
7. Mobile Website Strategy
Mobile Card Cast will use your current
website as a guide for both crea?ve and
func?onal execu?on. The mobile medium
requires relevant informa?on to be
presented in a usable, organized, and
diges?ble fashion. As such, your Mobile
Website will use the exis?ng data sources
that power your current website, but present
a subset of the informa?on and func?onality.
Using your exisIng domain and mobile
detec?on soLware, customers will be
redirected to your Mobile Website if they’re
using a web enabled mobile device when
they visit your site. This provides a seamless
integra?on and consistency for your brand.
Total Subscribers Using Mobile Internet:
• 63.94 Million
Total SoQware/App Download:
• 36.01 Million
Source: The Nielsen Company
Copyright 2010, Mobile Card Cast, Inc. All Rights Reserved. www.mobilecardcast.com
8. Gateway ApplicaIon™
Mobile Card Cast’s Gateway Applica?on™ allows users to install a Branded icon to their iPhone, iPod Touch,
Android or Blackberry device, and launch the Mobile Website as an APP for those devices. When a user loads a
Mobile Website, the user will have the ability to install the Gateway App™. This can be installed directly, with no
need for the APP Store. Any changes made to the Mobile Website will be reflected immediately in the installed
Gateway Applica?on™.
Benefits
• Consistent branding on home screen of mobile device
• Download in seconds and no App stores needed
• Easy gateway to your mobile website
• Custom loading screen Branded Loading Screen
Copyright 2010, Mobile Card Cast, Inc. All Rights Reserved. www.mobilecardcast.com
9. Simple SMS & Complex SMS
As the Mobile Marke?ng sector grows, so does the use of SMS (or text
messages). Currently “tex?ng” is the most common form of
communica?on in the world.
To: John Q Mobile User Simple SMS: All non‐session based messaging. For example, a simple text
From: 88500 message sent to request future alerts and/or informa?on.
______________________
Complex SMS: All session based, mul?ple message communica?on ?ed
Congratula?ons and thank you directly into one or more databases. For example, during the Guinness
for par?cipa?ng in the “Rate Your Pint” program, consumers were asked via SMS to rate their pint
Guinness “Rate Your Pint” and iden?fy what account they were located in. By doing so, this allowed
Program.
the system to dynamically change the online rankings of the account in real‐
By tex?ng GUINNESS to 88500
?me.
you Have just won a free
Guinness T‐Shirt! Mobile Card Cast SMS CapabiliIes: Currently partnered with all na?onal
carriers, as well as Sony Ericsson interna?onally, we can ac'vate a Mobile
SMS campaign in over 180 countries. With database architecture being the
core of our SMS capabili?es, we specialize in Complex SMS to maximize our
clients reach while lowering cost on POS further increasing the ROI.
• Powerful turn‐key SMS gateway.
• Custom database building and maintenance.
• Global contracts with carriers.
• Custom online interface for program administra?on.
• Proprietary algorithms to increase speed of SMS delivery.
• MOBILE ID unique iden?fier for each account.
Copyright 2010, Mobile Card Cast, Inc. All Rights Reserved. www.mobilecardcast.com
10. Mobile Advertising
With the Mobile Card Cast PlaMorm, companies will have the opportunity to allow adver?sers to showcase
their products through live interac?ve videos, as well drive consumers to purchase their product
immediately or through physical retail loca?ons.
OpIons / Benefits:
Mobile Coupons (Go Green) – We can supply alphanumeric, bar, and QR codes to display on Mobile Phones.
Mobile Internet Purchases – All Mobile Sites can have secure checkouts for purchases or dona?ons.
Internet Site Conversion – to Mobile (mobile sites)
Content Delivery – One adver?sement can now be viewed in mul?ple languages.
Text Message Reach – Messages can now be sent with links for actual audio / video.
Premium Services ‐ Billing can be done directly from the consumers phone.
Mobile Database – Build a database of loyal consumers who want to receive alerts in real‐?me.
Current Languages Offered:
English
Spanish
Polish
Chinese (Cantonese & Mandarin)
Japanese
Korean
Copyright 2010, Mobile Card Cast, Inc. All Rights Reserved. www.mobilecardcast.com
11. Who We Work For:
Copyright 2010, Mobile Card Cast, Inc. All Rights Reserved. www.mobilecardcast.com
12. Capabilities Recap Program Management Turn Key Mobile Products
• Manage Carrier Rela?ons • Beverage Distributor PlaMorm
• Mobile Event Calendar
• Technical/Content Management
• Content Conversion
• Ensure Compliant Service
• Mobile Coupons
• Aggrega?on • SMS Gateway
• Database Filtering • Mobile Websites
• Quality Assurance
Program Development
• Planning and Timeline • Mobile Database
• Repor?ng and Analy?cs • Mobile Strategy
• Database Storage • Media Integra?on
• Custom Online User Interface • Research and Data
• Crea?ve Concepts and Tac?cs
• Execu?on
• Execu?on
Mobile Website SMS Gateway
• Develop • Vote, Polling, Quiz
• Convert from ExisIng • Sweepstakes
• Mobile Commerce/Dona?ons • Text to Win
• Phone Detec?on SoLware • Text to Tech/Text to Screen
• Interna?onal Team • Alerts Service
• Content Downloads • Content Download
Copyright 2010, Mobile Card Cast, Inc. All Rights Reserved. www.mobilecardcast.com
13. CONTACT US:
Russell Pander Corporate Office:
VP, Director of Client Services Mobile Card Cast, Inc.
Russell@mobilecardcast.com 580 White Plains Road, Suite 115
Mobile ID™ ‐ russell to 88500 Tarrytown, NY 10591
Toll Free: 1.877.720.0988
Fax: 914.462.3322
Vegas Office:
8367 West Flamingo
Suite 200
Las Vegas, NV 89147
Poland Office:
UL. Karpacka 29 m55
41‐608 Swietochlowice
Poland
Copyright 2010, Mobile Card Cast, Inc. All Rights Reserved. www.mobilecardcast.com
