1. The document discusses high-fat milk products that have a rich taste from over 3.8% milk fat but make up a minority of the competitive milk market and are more expensive than low-fat milks. 2. An analysis found a moderate negative correlation between milk price and accessibility, with higher priced high-fat milks being less commonly found in normal department stores. 3. The nutrition facts of various milks were compared, finding they generally had similar nutrition values for calories, carbohydrates, protein, and calcium, though one product contained 20% more sodium.

3. Why do people buy this?

4. 53 to64 and drink sports drink

5. Less than 53 and drink milk

6. 53 to 64 and care about health

7. age

8. Sports drink and health awareness

11. Average Price 0.0 ～ 2.9% ¥216 3.0 ～ 3.7% ¥275 3.8 ～ % ¥377

17. ４ Ps Production 北海道産の良質な生乳と乳原料を使用しました。 ・まろやかであじわい深いコクと生乳のほのかな甘みを楽しめる特濃ミルクです。

18. Price

19. Place

20. Promotion

22. Prices x Places

26. Key Observations: 1. Sodium Ratio in 奥中山高原ジャージー = 1.2 2. Three products contain only minimum 50% of original milk

29. Conclusion

30. Thank you!!!!!