Our vision is to redesign the shooting paradigm 
by utilizing the mobile devices 
as experience-multiplier, while building big–data user database for the industry to learn & engage with customers

1. INVESTOR PRESENTATION
SHOOT SMART

2. SPOTTR is a shooter-friendly, target-agnostic, mobile app & SaaS platform.
Using the shooter’s cellphone SPOTTR tracks, analyzes and shares hits in
real time, while simultaneously generating ‘big data’ analytics.
2
OVERVIEW

3. VISION
Redesign the shooting paradigm
by utilizing the mobile devices
as experience-multiplier,
while building big–data user database
for the industry to learn & engage
with customers

4. SPOTTR FOR SHOOTERS
SPOTTR provides shooters (and shooting ranges) with a platform
to measure, analyse, track and train to improve shooting accuracy
and performance in real time, and to share those results within
the app and across social media

5. SPOTTR FOR BUSINESSES
SPOTTR collects data on users and can share that
information with shooting ranges, instructors, equipment
manufacturers, service providers etc for customer
retention and marketing purposes:
•• Digital CRM profile per shooter
• In-App certification and drills modules
• In-App ‘Challenges’ & Competition
• Real-time instructor feedback & analysis
• In-App communication to individual shooters & groups

6. SPOTTR FOR LAW ENFORCEMENT
SPOTTR provide in-app training & certification modules,
collects data on officers performance, and enable access
to this information to instructors and departments for
training programs development, performance evaluation
& quality control
•• In-App certification and training modules
• Digital CRM profile per shooter
• In-App ‘Challenges’ & Competition
• Real-time instructor feedback & analysis

7. SPOTTR - BRINGING SHOOTING TO THE 21ST
CENTURY
Today’s shooting experience hasn’t changed significantly since the 19th Century…
1. Place the target
2. Shoot the target
3. Walk/bring back the target
4. Count hits and mark them
5. Note results in a paper log
6. Walk/send back the target
7. Continue shooting

8. SPOTTR - BRINGING SHOOTING TO THE 21ST
CENTURY
SPOTTR CHANGES THE PARADIGM!
1. Place the target
2. SPOTTR Photograph the target
3. Shoot at target
4. SPOTTR Photographs the target
5. SPOTTR counts, records and
analyzes hits, and recommends
improvements
6. Shooter can share results

9. THE SPOTTR MOBILE APP

10. USING GOPRO TO SHOOT FROM A DISTANCE
• SPOTTR remote connect via WiFi to a GoPro HD Cam to shoot from a distance
• Enabling you to avoid the need to waste time walking to the target and back
• Move around between targets and ranges transparently
• Use with in -range tablets and also allow shooters to pair with the GoPro HD cams

11. • Around 63 million citizens legally own an estimated 270
million firearms in the US (around 42% of the global total)
• An estimated 35 million to 40 million regular shooters
• Over 23,000 shooting ranges
• Annual spending on recreational shooting totals $14.5
billion
• Spending on shooting is projected to grow at a CAGR of
11% 2016 to 2020
• The top handgun manufacturers have seen an increase of
31% to 47% over the last several years
ADDRESSABLE MARKET: USA

12. DEMOGRAPHIC TRENDS
30% Women, and growing…
‘Smart Phone’ savvy generation;
‘Gaming’ veterans

13. BUILT IN CHALLENGES AND GAMIFICATION
Noa Mike
Mike
10m
5 rounds/8.9sec
MPI 1.2cm
DFC: 3.4cm
Jenny
10m
5 rounds/7.9sec
MPI 1.6cm
DFC: 2.6 cm
ME
10m
5 rounds/8.9sec
MPI 1.2cm
DFC: 3.4cm
Jenny
10m
5 rounds/7.9sec
MPI 1.6 cm
DFC: 2.6 cm

14. • ‘Cloud based Real time’
Web CRM
• Designed for Range facility
business/training/
certification needs
• Secured, customizable and
scalable
• Fully branded, integrated
to core DBs via APIs
RANGE/SHOOTER CRM WEB PORTAL

15. GoPro
±300M
±2M
±2M
Wi Fi
Social
Feed
Operator CRM
HOW IT WORKS?
Image processing, AI Feature Identification & Marking.
Personalized Instructions
Targets
App Server
Instructor
APP

16. Roadmap: Mobile App<> Backend<> AR & IOT
Gaming & training
Simulators
Mobile App &
Gamification
Engine
Law
Enforcement
Time
segments
IOT
Military
Ranges
Shooters
CRM
(inc. training,
certification)
Backend CRM & Analytics
(Application Server & Big-Data DBs)

17. BUSINESS MODEL
Freemium, Promo/
In-App Purchase
$0.50/m
App
$0
Challenges Certification/
Gamification
$500/m
MRR (min)
$105/m
$3.5 per shooter
Premium Accounts
/Ads/Promotions
Shooters BrandsShooting Ranges /LE

18. COMPETITIVE LANDSCAPE
Many require dedicated hardware
Vast majority target niche
& professional segments
Almost no social/sharing
capabilities
Limited Big data/CRM intelligence
in the cloud

19. GO TO MARKET
SOCIAL
RANGE
OPERATORS
NRA,
NSSF, IDPA
OEMs
& RETAIL

20. 1. We identified tangible consumer / business
need & opportunity
2. We assembled an experienced, synergetic
team; shooters, range operator, instructors,
algorithms & consumer mobile apps /cloud
veterans
3. Strategizing & focusing on consumer mobile
app & range /Law enforcement CRM
intelligences, while creating ‘big-data’
4. We seek A Round investment for R&D & Go-
To-Market in the shooters & law enforcement
training /certification domains
TO CONCLUDE

21. FOUNDERS
Lt. Colonel (Res.) Sharon Gat
and Lt. Colonel (Res.) Roy Timor
Rousso advanced together in
the Israel Defense Force to the
rank of Battalion Commanders.
For over ten years, they’ve
shared many days and nights in
training and combat.
…It was one of many such nights
when Sharon, as owner of
several academies and shooting
ranges, pointed out that
shooting ranges use the same
marking methods used in the
1940s; he wondered why today’s
mobile technology hasn’t
caught up.
…His “fantasy product”
would drastically improve
the user experience for his
customers and his staff,
making business more
time/cost efficient. With
Roy’s understanding of the
mobile sector and Sharon’s
expertise in the shooting
market, it was time for
SHOOT SMART
David Lenzini
Roy Timor RoussoSharon Gat

22. SHOOT SMART