explanation (in english) of online Oxfam Novib campaign concept: Green Santa and his team of Action Heroes, and instruction how you can join Green Santa's team on www.groenesint.nl

1. Oxfam Novib: Green Santa 2009

7. Oxfam Novib: Green Santa 2009 That’s me! I am an Action Hero called The Royachoconator! Green Santa is also supported by Dutch celebrities

8. Step 1: Go to www.groenesint.nl This counter shows how many people joined Green Santa’s team of Action Heroes

9. Step 2: Watch Green Santa trailer Voiceover: He’s back! To continue his conquest. An Action Hero calls Green Santa to introduce a new Action Hero. Green Santa speaks: Yes, I need all support I can get, to get all non-fair trade chocolateletters out of stores. He than phones the new to be Action Hero to ask if he/she likes to join Green Santa’s team of Action Heroes Tip: put sound on

10. Step 3a: Enter your name Step 3b (optional): keep me posted Step 3c (optional): if you like to receive updates, enter your emailadres Step 3d: push button ‘I will join Green Santa’s team of Action Heroes’. We automatically generate an Action Hero avatar Your avatar will be shown in this poster and the update menu.

11. Green Santa writes: thank you for joining my team of Action Heroes. Now, please leave a message for the stores that sell non-fair trade chocoladeletters Step 4: push tab ‘beklad winkels’ (in english: ‘smear a store’)

12. These are the ‘bad guys’. Beside our 4 main targets (of whom already 3 have promised to sell fair trade chocolateletters within a couple of years) we added some bad guys. Step 5 : push on one of the buttons

13. Step 6a : tab on one of the messages and than tab on the store window. Tip : Try to write your message with chocolate! Step 6b : click on ‘opslaan’ (finish) when you are done.

14. More action

15. Here we congratulate stores (our targets) with their public promises (press release) to Green Santa to only sell fair chocoladeletters within a couple of years.

16. Here you can see who has become an Action Hero, all tweets, pictures, smeared stores and video’s.

17. Our lobbyist Frank keeps a blog. Here you can watch Green Santa’s own News Bulletin. And Green Santa is anchorman.

18. Oxfam Novib: Green Santa 2009 Green Santa, and his conquest against non fair trade chocolateletters, is big news in the Netherlands. He’s all over the news. Biggest newspaper in the Netherlands: Red Santa sick and tired of Green Santa!

19. Oxfam Novib: Green Santa 2009 Website: www.groenesint.nl Hyves (aka Dutch Facebook): http://groenesint.hyves.nl/ Pictures of real Green Santa: http://www.flickr.com/photos/oxfamnovib/collections/72157622692375919/ Pictures of Action Heroes and smeared stores: http://www.flickr.com/photos/groenesint Youtube: http://www.youtube.com/oxfamnovib Twitter: http://twitter.com/degroenesint Questions: Bob Overbeeke (e-campaigner): [email_address] / http:// www.linkedin.com/in/boboverbeeke

20. Oxfam Novib: Green Santa 2009 This presentation is presented to you by Roy Vink ( [email_address] / www.linkedin.com/in/royvink - campaigner Oxfam Novib)