This is the presentation which I have helped to put together with Simon Smith from BBC Training. It's intended to introduce various staff in BBC Vision who work within factual programming to social media. It covers the things which might be important to think about when creating a branded social media presence.

1. Social Media for Vision Factual Production Practical training http://www.flickr.com/photos/jimbrekke/437615722/sizes/o/

9. Social Media is... Conversation comments, blogs, messageboards, ... Personalisation profiles, recommendations, schedule, favourites, ... Participation rating, pictures, polls, games, tagging, curation ...

13. Current BBC social media tools Message boards (on bbc.co.uk) Blogs (on bbc.co.uk) Comments on content (on bbc.co.uk) Full community sites (on bbc.co.uk) Twitter & microblogging sites Facebook & myspace & bebo Flickr, Youtube & photo/video sharing sites http://www.flickr.com/photos/cobalt/1156232979

14. Current BBC social media tools Message boards (on bbc.co.uk) Blogs (on bbc.co.uk) Comments on content (on bbc.co.uk) Full community sites (on bbc.co.uk) Twitter & microblogging sites Facebook & myspace & bebo Flickr, Youtube & photo/video sharing sites http://www.flickr.com/photos/cobalt/1156232979

16. Social media activity around TV allows audiences to: http://www.flickr.com/photos/tomswift/3374846479/ Engage Enthuse Create Connect Understand Unveil Challenge Air Share Contribute Compete And of course Tweet

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26. Costs - There’s no free social media – it all needs staffing… - It’s easy to underestimate the staff time required to produce a quality service, especially around a large TV brand - A message board might take 2 hours a day, for example. And a blog requires 3/5 posts a week, as well as roughly 0.5/1 day hosting a week.

27. Costs/resource NB: bespoke build or development won’t adhere to general guidelines… probably not no low yes probably facebook application/widget no cost - done by external company no low no - videos prepared by producer and sent to R&R team youtube - on bbc channel done by producer possible medium tech done by producer a group on flickr, bebo, facebook no recommended medium tech done by producer twitter account medium/high* possible high yes - high full community site medium/high* recommended high yes - low/med blog medium/high* possible medium/high yes - low/med comments on content medium/high* possible high yes - low/med message board moderation talent ongoing hosting set up - requires technical resource?

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37. Fundamentals Go play.