Competitive Intelligence in The Age of Google

Competitive Intelligence In the Age of Google Victor Camlek Director, Market Intelligence Thomson Scientific

Today’s Agenda: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Is Competitive Intelligence? Definition ,[object Object],[object Object],[object Object],[object Object],Who Does It? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CI is not “just” a department. It is actually a culture that permits a group of officially tasked individuals to work proactively with a community of knowledge bearers and leaders in an environment where no one person knows all the answers but everyone contributes to finding the solution and achieving a consensus for action!

Required Skills And Personal Attributes Tangible Skills ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Personal Attributes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The CI Process A Normally Accepted View of The CI Work Flow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Information Professional Within The CI Work Flow The Analyst Zone The Information Zone Projects & Assignments Information Research Strategies Sources & Research Review, Summarize Synthesize Continue or Handoff Report Development Packaging Presentation Sequence ,[object Object],[object Object],[object Object],[object Object],Needs Data Synthesis Analysis Findings & Recommendations Market Actions The Task Can Reach Here The Task Can Continue As Far As Permitted By Either the Organization or Information Pro Persona The Domain of The Analyst And Expert Group ,[object Object],[object Object],[object Object],[object Object],The Market Standard Info Pro Role Role Performed By Some Info Pros Potential Career Path Evolving from Info Pro Skills and Experience

Some Concepts Information Zone ,[object Object],[object Object],[object Object],[object Object],Analyst Zone ,[object Object],[object Object],[object Object],Results Zone ,[object Object],[object Object],[object Object],[object Object],There is nothing wrong with staying in the information zone. However, the visibility associated with a recognized CI professional permits many opportunities to play a role that is quite dynamic, exciting and risky!

Some Guiding Principles The CI Task ,[object Object],[object Object],[object Object],[object Object],The Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Typical CI Deliverables Customers Markets ,[object Object],[object Object],[object Object],[object Object],Companies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A Good CI Mix Includes A Varity of Quantitative and Qualitative Deliverables

Search Engines Vs. Professional Databases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Positive Aspects Of Search Engines Positive Aspects of Expert Databases Bottom Line: Use All That You Can Use To Provide Value!

The Theory of The Three F’s Facts ,[object Object],[object Object],[object Object],[object Object],Fables ,[object Object],[object Object],[object Object],Folly ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CI Professional Search Requirements (1) Targeted Search ,[object Object],[object Object],[object Object],[object Object],Source Documents ,[object Object],[object Object],[object Object],[object Object],Time Management ,[object Object],[object Object],[object Object]

CI Professional Search Requirements (2) Specialized Searches ,[object Object],[object Object],[object Object],[object Object],Value-Added Information ,[object Object],[object Object],[object Object],[object Object],[object Object],Standard Sources Are Required ,[object Object],[object Object],[object Object],[object Object]

Sample CI Search: Company Information Competitors Financial Comparisons

CI Search Example: General Financial Information Value: Good one-stop entrée to various points of further data

CI Search Example: Detailed Financial Information Standard Sources Multiple Options ,[object Object],[object Object],[object Object],[object Object],[object Object],Challenge: Locate specific Report on Pipeline Products of an Emerging Pharma Company Time Savers:

CI Search Example: Targeted Pipeline Report ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Info Source : Thomson Research

CI Search Example: Competitive Pharma Benchmarks Info Source: Thomson Pharma

CI Search Example: Specific Business Success Topic Concept Terms: All government; All market information; Industry forecasts; Marketing campaign; New laws Geographic Names: China (CHI); European Union (EUCX); Pacific Rim (PARX); Southern & Eastern Asia (SSAX); United Kingdom (UNK); Western Europe (WEEX) ,[object Object],[object Object],[object Object],[object Object],[object Object],Request: Articles about Success In China Time Savers: Info Source : Dialog

CI Search: Various Types of Biographical Data Blog Search (Google™) Search Benefiting from Both Gale Research Structure and Google Capabilities Image (Google™) Google™ News Gale: Magazine Articles or Academic Journal Articles

Searchable Primary Data: Meeting Summary (Google™) Somehow many library committee meetings find their way to the search engines

In Summary: Derive The Best Value From All Tools CI in The Google™ Era ,[object Object],[object Object],[object Object],[object Object],[object Object],Traditional Fee-Based Search Tools ,[object Object],[object Object],[object Object],[object Object],The Web ,[object Object],[object Object],[object Object],[object Object],[object Object]

The CI Professional ,[object Object],[object Object],[object Object],[object Object],A CI career offers incredible opportunities to gain vast amounts of knowledge within a wide range of career paths. This helps to develop a highly valuable asset within any company who will be widely appreciated among all levels of management including the C-level suite If this sound good to you: To pursue this profession!

Thank you for taking the time to listen to my presentation! Victor Camlek [email_address]

Competitive Intelligence in The Age of Google

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Competitive Intelligence in The Age of Google