Reputation Management in a digital world - presentation given to Health Care Association conference on 10 October 2010.

1. Reputation management in a digital world Presentation by Ross Taylor, Group Digital Director Dr. Nick Broughton, Pharmaceuticalethics.com

5. Where to start?

7. 1. Prepare 3. Plan 2. Listen 4. Engage 5. Integrate 6. Measure

8. 1. Prepare 1. Be Prepared!

11. EDIT PRESENTATION TITLE IN HEADERS AND FOOTERS PANEL (INSERT MENU)

12. 2. Listen….

15. Avastin rejected by NICE

24. 3. Plan ahead

25. OPPORTUNITY 1 PLANNING 2 PROPOSITION 3 EXECUTE 4 MEASURE AND EVOLVE 5

34. 4. Engage

47. 5. Integrate

52. 6. Analyse

53. the iab framework intent awareness appreciation action advocacy benchmark Establish intentions and objectives in order to define which KPIs are most pertinent Define core KPI metrics by social media platform (soft metrics & hard financials) Compare benchmarks with other SM activity, channels, industry averages