ITS Congestion Challenge

1. Ross Sheckler, CEO Instant Traffic Data Real-time, Real-presence, from the Work-Zone © 2009 iCone Products, LLC

2. The Problem Problem: Congestion, Delays, and Accidents due to Work-Zone Traffic Costs: $8.6B+ per year in work-zone accidents $600M+ per year in wasted fuel $6.75B+ per year in lost productivity Solution: Inform the driving public of work-zones in real-time Make information on the location and traffic conditions of work-zones widely available through real-time, real-presence technology

4. Distributor Network

5. Monthly Data/Comm Service

6. Supply Traffic Content Industry

8. How it works Public iCone® Fully Autonomous Outpost Field Personnel Dual Mode Comm State Traffic Systems Distribution iConeTraffic.com Web Services XML Feeds XML Reports Email Alerts Centralized Control

9. The Business Cellular model – Hardware + Service Hardware – Wholesale to Distributors Internally designed Contract manufacturing Data/Comm Service – Direct sale AT&T Cellular Iridium VAR Internally developed and managed software Internally managed IT systems

10. Marketing, Sales and Distribution iCones are sold or leased through existing companies in the work-zone traffic control community.

11. Competition: Trailer mounted RTMS iCone®RTMS YES NETWORKED NO <$10,000 COST >$15,000 YES AUTONOMOUS NO 10 TRUCKLOAD 1 1 min. DEPLOYMENT 30 min. YES STREAMING DATA NO YES CRASH RATED NO

12. Management Team Ross Sheckler – CEO M.S., Aero Engr, Iowa State University Calmar Founder, iCone Inventor Aerospace Engineering Methods Applied to Trucking and Traffic Industries Garvin Forrester – President & COO M.S., Aero Engr, Syracuse University Calmar Founder Software Applications Provider to Lockheed, Mitsubishi, Kawasaki, L3Comm… Lee Maynus – VP, Engineering B.S. Civil Engr, West Virginia University 22 years experience in Traffic Management and ITS New York State Thruway, New York State DOT Rick Leff – VP, Finance M.S. Statistics, University of Vermont iCone Products Investor Owner of multiple mid-sized businesses and investor in commercial real-estate

13. Projections/Milestones/Success

15. Increase force

16. Increase marketing

17. Accelerate incorporation of user requested applications$500,000 investment