Ross Dawson's keynote at IPZ09 in Istanbul on September 21, 2009 on the Future of Interactive Marketing. Slides designed to accompany presentation, not as stand-alone. For more info see www.rossdawson.com
53. The only way you can control your destiny is to be more flexible than your environment - The Law of Requisite Variety
54. Be where your customers are Act now and learn fast Establish governance Discover and engage with influencers Use social media internally Creating the future of marketing