06_Joeri Van Speybroek_Dell_MeetupDora&Cybersecurity.pdf
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The 11 themes of the Zeitgeist for 2011
1. 1 networked or not?
2 debt anxiety
3 mobile universe
4 end of 9 to 5
The Zeitgeist: 2011 5 brands in the blender
6 sensory indulgence
7 immersive entertainment
8 terror tomorrow
9 social news curation
Created by:
10 wrath of crowds
11 everyone naked
2. The Zeitgeist: 2011 1 networked or not?
2 debt anxiety
3 mobile universe
1
4 end of 9 to 5
networked or not? 5 brands in the blender
6 sensory indulgence
7 immersive entertainment
We are all facing a fundamental choice 8 terror tomorrow
9 social news curation
that will shape our lives. Many dive
10 wrath of crowds
headlong into a world of always-on
11 everyone naked
connection, open social networks, and
oversharing. A few cry halt and choose to
live only in the old world of tight-knit
personal communication. The result is an
increasing rift across society.
3. The Zeitgeist: 2011 1 networked or not?
2 debt anxiety
3 mobile universe
2
4 end of 9 to 5
debt anxiety 5 brands in the blender
6 sensory indulgence
7 immersive entertainment
With the global economy seemingly 8 terror tomorrow
9 social news curation
continually teetering on the verge of an
10 wrath of crowds
abyss, few feel assured about the next few
11 everyone naked
months, let alone beyond. Determined
debt avoidance will push discount hunting
and postponement of desire. Governments
ïŹnd that debt is the unavoidable elephant
that tramples on their best-laid plans.
4. The Zeitgeist: 2011 1 networked or not?
2 debt anxiety
3 mobile universe
3
4 end of 9 to 5
mobile universe 5 brands in the blender
6 sensory indulgence
7 immersive entertainment
We experience the explosive inïŹection 8 terror tomorrow
9 social news curation
point of almost everything we know
10 wrath of crowds
shifting to mobile. The inïŹnite resources
11 everyone naked
of the web are used mainly on mobile
devices, location-based services give us
context whereâer we go, and printed
newspapers and magazines are
supplanted by the iPad. Our entire world
will be wherever we are.
5. The Zeitgeist: 2011 1 networked or not?
2 debt anxiety
3 mobile universe
4
4 end of 9 to 5
end of 9 to 5 5 brands in the blender
6 sensory indulgence
7 immersive entertainment
Work has already moved far beyond the 8 terror tomorrow
9 social news curation
ofïŹce. Organizations respond by offering
10 wrath of crowds
ïŹexibility to avoid trafïŹc, pick up the kids,
11 everyone naked
and manage personal affairs at work. The
dramatic rise of global work means many
have phone calls at odd hours or ïŹnd their
primary clients or suppliers in far-ïŹung
places. Work now transcends time.
6. The Zeitgeist: 2011 1 networked or not?
2 debt anxiety
3 mobile universe
5
4 end of 9 to 5
brands in the blender 5 brands in the blender
6 sensory indulgence
7 immersive entertainment
The time it takes for a powerful new brand 8 terror tomorrow
9 social news curation
to grow is the same it takes for an old
10 wrath of crowds
brand to be trashed: next to no time. As
11 everyone naked
reputation shifts from corporations to
individuals, trying to keep control has the
opposite effect. Chopping and remixing
brand identity is better done by choice
than by others.
7. The Zeitgeist: 2011 1 networked or not?
2 debt anxiety
3 mobile universe
6
4 end of 9 to 5
sensory indulgence 5 brands in the blender
6 sensory indulgence
7 immersive entertainment
With many of our basic desires assuaged, 8 terror tomorrow
9 social news curation
we are free to indulge our senses,
10 wrath of crowds
exploring how richly we can taste, feel,
11 everyone naked
hear, and see. Fine dining explodes as an
affordable luxury, while we all become
oenophiles. Sensory luxury at home as
well as on excursions is a basic
expectation.
8. The Zeitgeist: 2011 1 networked or not?
2 debt anxiety
3 mobile universe
7
4 end of 9 to 5
immersive entertainment 5 brands in the blender
6 sensory indulgence
7 immersive entertainment
Aldous Huxleyâs vision of the âfeeliesâ is 8 terror tomorrow
9 social news curation
here, as we use surround sound, big
10 wrath of crowds
screens, 3D, Kinect motion sensors, video
11 everyone naked
glasses, augmented reality, haptic suits,
and more to give us a complete experience
of our entertainment. Any and all
technology that immerses us in other
worlds is taken up with alacrity.
9. The Zeitgeist: 2011 1 networked or not?
2 debt anxiety
3 mobile universe
8
4 end of 9 to 5
terror tomorrow 5 brands in the blender
6 sensory indulgence
7 immersive entertainment
With terror yesterday and terror 8 terror tomorrow
9 social news curation
tomorrow, the interregnum is more
10 wrath of crowds
tedious than terrifying. Calls rise for
11 everyone naked
personal freedom and inviolate junk. That
is, until tomorrow becomes today, bringing
additional control and surveillance to
everyday life, with more pushback than
last time.
10. The Zeitgeist: 2011 1 networked or not?
2 debt anxiety
3 mobile universe
9
4 end of 9 to 5
social news curation 5 brands in the blender
6 sensory indulgence
7 immersive entertainment
Who goes to the newspaper front page or 8 terror tomorrow
9 social news curation
6pm news for their news ïŹx? As more of
10 wrath of crowds
us share what we like and who our friends
11 everyone naked
are, individually curated news is at each of
our ïŹngertips. Web, tablets, and mobiles
will offer us the all the news that ïŹts who
we are.
12. The Zeitgeist: 2011 1 networked or not?
2 debt anxiety
3 mobile universe
11
4 end of 9 to 5
everyone naked 5 brands in the blender
6 sensory indulgence
7 immersive entertainment
WikiLeaks moving into the crosshairs 8 terror tomorrow
9 social news curation
marks the point when society becomes
10 wrath of crowds
transparent. As individuals we are already
11 everyone naked
scrutinized by marketers who know us
better than we do. Corporations succeed
governments in their fear of inner
workings being unmasked. Many rail and
ïŹail but there is no going back.
13. Created by:
Ross Dawson is globally recognized Future Exploration Network helps
as a leading futurist, entrepreneur, leading companies and government
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author. He is founding Chairman of build effective strategies, innovate, and
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