11. TOUCHPOINT EVALUATION: Pre Purchase Sales Impact Brand Promise Touch point Execution Ergonomic cups, can improve it xx Cannot be controlled xx High density urban location xx 1 2 3 4 5
12. TOUCHPOINT EVALUATION: Purchase Sales Impact Brand Promise Touch point Execution “Edward”, “Rash”… xx xx Can give more, always short on some items xx More couches xx 1 2 3 4 5
13. TOUCHPOINT EVALUATION: Post Purchase Sales Impact Brand Promise Touch point Execution Inconsistent, Can improve xx Should improve xx Should work on increasing the customer’s awareness 1 2 3 4 5