7 SlideShare Secrets by @ross

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Ross Mayfield

Read the blog post http://www.linkedin.com/today/post/article/20121026185013-1267-7-slideshare-secrets

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In today’s social/digital reality, Relevance has become the new reputation. This means that an organization must connect consistently and authentically on multiple levels with its key audiences — in areas that are both meaningful to the business- its core purpose and strategic direction - as well as areas that are meaningful to its audiences. What makes this different is the speed at which relevance forms and dissipates and the agility necessary to harness it for sustained growth and success. In an age where information is ubiquitous and people move from one subject to another in a blink of eye, if your brand, product, service or company isn’t on their radar you don’t exist. It’s all about connection. In this issue of Common Sense for the C-Suite, we explore how organizations can drive growth and remain relevant in a crowded, distracted landscape.

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This presentation was created to educate first year English Composition students to learn how to apply a sense of style to their writing. According to Stacy London and Clinton Kelly of TLC's What Not to Wear, there are four rules that apply to great fashion: color, pattern, texture, and shine. I came up with four rules for stylish writing: 1: Appropriateness: You wouldn't wear your Halloween costume to a wedding, or a tuxedo to the beach. You dress differently for different functions to remain appropriate. This applies in writing, too. Your writing should match the situation. Don't use "text speak" in a paper for your English Composition class, and don't use Middle English in texts to your friends. 2. Function: The function of a belt is to hold up pants, but belts can still look good. Your writing should be functional as well; it needs to clearly convey a message, appeal to the logos, pathos, and ethos of your audience, and it should make you look good. 3. Accessorize: Jewelry, hairpieces, hats, and yes, belts can all be used to top off a great outfit and give it flair. In writing we use research to give our arguments flair. Good, properly cited research looks impressive and can help support and inform all kinds of writing, similar to how a beautiful sparkling brooch or diamond earrings can give an outfit an expensive shine. Poor research that is not properly cited looks cheap like jewelry from Claire’s. 4. Polish: Makeup, nail polish, hair serum, and dry cleaning are all ways we add polish to our look. Proofreading for errors and producing clean, concise work is how we add polish to our writing. In both cases, you’re cleaning up the blemishes.

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There’s a startup product metaphor that bugs me. Your product is a rocket, and if your targeting at launch is 1% off — you miss the moon by 4,000 miles! The thing is products, rockets and targeting don’t work that way. I have resorted to a cartoon to explain. This cartoon complements a longer post on LinkedIn on Continuous Alignment of Product Management. https://www.linkedin.com/pulse/continuous-alignment-product-management-ross-mayfield

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