We conducted a multi-city educational seminar series to promote IPE B-School & T.I.M.E coaching institute

2. Activity Brief
• Main Sponsors
– T.I.M.E (Management Coaching Centre)
– IPE (Hyderabad Based B-School)
• Done under The Education Times banner

3. Promotional Plan
• Pre-event announcements
• 2 Print Ads in TOI Main Issue
• Additional Hype Created through
– Radio spots in
• Lucknow, Bhubaneshwar and Kolkata (In Eng & regional
lang.)
– Posters in colleges
– Microsite: www.educationtimes.com/mba
– Additional print ads in Kolkata, Lucknow,
Bhubaneswar, Mumbai (Mirror, Pluses)
• Post Event Coverage in Education Times

4. Pre-Event
Announcements
• Announcements in
Education Times mp le
sa
• Announcements in
NBT, Delhi and Mumbai
• Listing in Maharashtra
Times
• Listings in Citi Centric
Publications

5. Sample Ad

6. Microsite
www.educationtimes.com/magicmba

7. City Name Designation Speakers
Program Director, WebSphere Solutions and Technology & India University
Bangalore Mr. Amol Mahmuni Relations, IBM India / South Asia
Bangalore Sharad Heda CEO, Microland Global Tech Support Business
Bangalore Dr.Trivikram Professor in Economics,IPE
Bangalore Ajay Arora Centre Director-T.I.M.E.-Bangalore
Hyderabad Kaushik Ray Senior Director-Corporate HR
Hyderabad Dr. Ashok Agarwal Director ASC Technologies Ltd.
Hyderabad Dr Nandita Sethi, Professor of Economics, I P E
Hyderabad Mr.Sai kumar CAT Course Co-ordinator
Kolkata Mr. Anupam Ray Associate Director, KPMG Advisory Services Pvt. Ltd
Kolkata Mr.Rahul Reddy Centre Director-T.I.M.E.-Kolkata
Kolkata Mr. Loknath Mishra, Professor in Finance, IPE
Kolkata Mr. Malay Sengupta, CMD, MSTC Ltd.
Bhubaneshwar Mr. Sushanta Bala Sr Manager (Finance),Steel Authority of India Ltd
Bhubaneshwar Mr. Kamlendra Srivastava Zonal Sales Manager (East) - Microbanking, ICICI Bank Ltd.
Bhubaneshwar Mr. Loknath Mishra, Professor in Finance, IPE
Bhubaneshwar Alok Acharya Centre Director, T.I.M.E.-Bhubaneshwar
Mumbai Mr. T.K. SRIRANG General Manager, Human Resources Management Group, ICICI Bank Ltd.
Vice President, Director - Marketing & Strategy, ING Investment Management
Mumbai Mr. Madanjit Singh India
Mumbai A.R.K.S. Srinivas, Centre Director, T.I.M.E.-Mumbai
Mumbai S.Satish Kumar, Ass.Professor (Operations and Quantitative Methods ), IPE
Vashi Mr. Subhro Bhaduri Executive Vice President - HR, Kotak Mahindra Bank Ltd
Vashi A.R.K.S. Srinivas, Centre Director, T.I.M.E.-Mumbai
Vashi S.Satish Kumar Ass.Professor (Operations and Quantitative Methods ), IPE
Vashi Mr. Krishna Durbha Senior VP, Reliance Communications

8. Hyderabad
Snap shots of the event
Kolkata
Bhubaneswar
Mumbai
Bangalore
Delhi

9. Venue Details & Timings
City Venue Session Timing
Shri Satya Sai International Centre, Pragati Vihar, Lodhi Rd, New
Delhi Delhi 10003 4pm-7pm
Lucknow City Montessori School, Gomti Nagar 11am-2pm
GD Birla Sabha Ghar, Baliganj Pahadi, Baliganl Post Office, Op p
Kolkatta Birla Mandir, 29 Ashutosh Chowdary Avenue, Kotkata - 19 4pm-7pm
Bhubaneswar Suchana Bhawan, Near AG square 4pm-7pm
Hyderabad Hari Hara Kala Bhavan, Kamalanagar, Secunderabad 4pm-7pm
Bangalore St Joseph Indian High school, John Vital Malya Road 4pm-7pm
Welingkar Institute of Management Development & Research
L. Napoo Road,
Near Matunga (Central Rly.),
Mumbai Mumbai- 400 019. 4pm-7pm
Navi Mumbai Coconut, Level 3, Raghuleela Mall, Opp Vashi Railway Station 11am-2pm

10. Typical Event Flow
AGENDA
Time Activity
15:30 - 16:10 Registration of participants
16:10 - 16:20 MC welcomes speakers, students and introduces the programme
16:20 - 16:50 Speaker 1 – Industry Expert
16:50 - 16:55 MC
16:55 - 17:25 Speaker 2 – Industry Expert
17:25 - 17:30 MC
17:30 - 18:00 Professor from IPE
18:00 - 18:05 MC
18:05 - 18:35 Centre Director-T.I.M.E.-
18:35 - 18:45 Thank-you, felicitation to speakers and sign off

11. Sample
Post Event
Editorial
Coverage
Lucknow
FP Education
Times Hyderabad,
16th Feb, 2009
Kolkata

12. Thank-You!