WEB 2.0 MARKETS AS CONVERSATIONS

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A big phenomenon: the barriers of technology fall away The era of “user-generated content” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[Google bought for $1,6 Bil] [News Corp bought for $580 Mil] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[Yahoo bought in 2006] ,[object Object],[object Object],[object Object]

Web 2.0: overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 facilitates collective intelligence Collaboration, Capitalization, Knowledge Sharing, Convergence Source: www.oreillynet.com

From Gutenberg to Berners-Lee Some specific phenomena ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gutenberg The era of mass media Berners-Lee The era of social networking and conversation

The cluetrain Manifesto ,[object Object],[object Object]

Theses 1 – 6: Markets are Conversations ….95 theses… ,[object Object]

The voice of the customer: market becoming conversation ,[object Object],[object Object]

The phenomenon of Blog http://news.netcraft.com/archives/web_server_survey.html Over 50 million of Blogs (as at 09/2006). Doubling every six months 75.000 Blogs created every day

Is it true that markets are conversations? The future of the brands is in the interactions with clients, not in the products” The Blog of the President of Sun Microsistems, Jonathan Schwartz http://blogs.sun.com/jonathan/ The launch of the Fiat Bravo with the conversations of clients www.quellichebravo.it Innovation of new product (Lego Mindstorm) with communities of customers The Blog of the CEO of DUCATI http://blog.ducati.com/ The company answer the case Kriptonite http://www.blogs4biz.info/index.php?title=la_lezione_di_kriptonite_e_kensington&more=1&c=1&tb=1&pb=1 Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (Hardcover) ROBERT SCOLBE

Is it true that markets are conversations? The future of the brands is in the interactions with clients, not in the products”

Fiat: a case of innovation in the greatest turnaround of all time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The launch of a new product based on conversations with client

The “Millennials” Generation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Is Europe ready for the millennials? Forrest Consulting Research, November 2006

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WEB 2.0 MARKETS AS CONVERSATIONS

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WEB 2.0 MARKETS AS CONVERSATIONS

Editor's Notes