A brief case study covering the custom store locator tab we developed for Sanrio and Hello Kitty.

1. Case Study | Sanrio
Application Development
Goals and Expectations
Sanrio tasked Room 214 to create a Facebook tab which would provide visitors with up-to-the-
minute information on all 100 Sanrio Boutique Stores in the United States, and drive existing
social media communities to make purchases at brick and mortar Sanrio locations. The goal was
to inspire new customers and reward loyal customers, while creating awareness about Sanrio
locations.
Challenge
• Creating an engaging experience for fans of Sanrio and Hello Kitty Communities
• Providing added value for Sanrio fans who would use the application
• Meeting the demands of store owners and retailers while delivering on Sanrio marketing
needs
Approach
• Integrated Twitter with store listings as a platform for store owners to post store specific info
• Built a visually interesting and intuitive interface for users to locate the nearest store
• Incentivized store visits by building Facebook exclusive promotions into store listings
• Included Facebook plugins to encourage fan sharing of store listings and promotions
• Implemented an admin interface to manage store listings across multiple Facebook
communities
Results
• Initial promotion test run drove 600 deal redemptions in just two weeks
• After launch, sales for the month were up year over year
• Approximately 75% return customers vs. 25% new customers
• 570,000 total tab visits in the first three months

2. Case Study | Sanrio
Application Development
Links
• View the Stores tab in action
• Watch the video case study