what is media, evolution of media purpose, negative impacts positive impacts

2. Role Of Electronic Media In Pakistan

3. Group Members:
M
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





Mahanoor Saif
Zainab Malik
Rubash Taazein
Seemab Sajid
Faiza Nawazish
Zahra Naeem
Farhad Sheikh

4. Table Of Contents
M
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Introduction
Evolution Of Media
Purpose Of Media
Negative Impact Of Media
Positive Effects Of Media
Conclusion

5. What Is Media?

Communication channels
through which news
entertainment, education,
data, or promotional
messages are
disseminated is known as
media.

6. What Is Media?
Media includes every broadcasting and
narrowcasting medium such as

Newspaper

Magazines

Television

Radio

Billboards

Direct mail

Telephone

Fax and Internet

7. 
Media is a very powerful change agent. What
we see in the television largely influences
our beliefs and in turn, this also affects our
behavior and how we turn out as a person

8. Why is Media the fourth pillar of state?




Power to make the innocent guilty and to
make the guilty innocent.
Controls the minds of the masses.
Informative bridge between governing bodies
and general public.
Helps to form opinions and make judgments
regarding various issues.

9. Types of Media
1
• Print media
• lightweight, portable, disposable publications printed
on paper
2
• Electronic media
• media that use electronics or electromechanical
energy for audience
3
• New age media
• electronic communication that involves the use of
computer technology

10. M
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EVOLUTION
OF MEDIA

11. In • Pakistan television corporation
came into being under the
Ayub ministry of information headed by
Ubaid ur Rehman with NEC joint
khan’s venture collaboration
Era

12. In Ayub Khan’s Era
On November 26,
1964 the first official
television station PTV
commenced
transmission
broadcasts from
LAHORE

13. brought under the
In Zia • Television wascampaign, Heavy
Islamalization
the
ul censorship was exercised on of
media to safeguard the glory
Haq’s Islam.
Era

14. In Zia ul Haq’s Era


Ban on “daily musawaat” which
was critical of martial law regime
In response to the ban on the
daily musawaat the Pakistan
Federal Union of Journalists
protested and launched a
campaign of hunger strike.

15. First Private Tv Channel


The first semi government
TV network of by the name
of "Peoples Television
Network (PTN) later named
as STN
In 1990 STN started first
ever private TV channel of
Pakistan, Network Television
Marketing (NTM)

17. In Pervaiz Musharraf’s Era

PEMRA is a Country Guide to
regulate the establishment and
operation of all broadcast stations
in the country

18. According to the Pakistan electronic
media regulatory authority the number
of private television channels just
three state-run channels in 2000, to
approx. 89 in 2012,

19. M
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Purpose Of
Media

20. There are three literal purposes of
Media
Inform
Advertis
e
Entertain

21. Purpose of Media

Inform:
Public does receives a clearer picture of
what is happening in the world
 People wants to know the details whether
its an;





Upcoming election
City council action
A war on the other side of the town
A house that burns down across town

22. Purpose of Media

Entertainment:

Sports and entertainment are huge aspects of the media
package

23. Purpose of Media

Advertisement:

Media has the convincing power

They can convince you to buy;
1.
Products & services
2. Ideologies (political advertisement)

24. M
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Negative
Impact Of
Media

25. 
Due to Media, people in foreign countries are constrained to think that
Pakistan is full of ill-cultured and fraudulent people.

Responsibility of Media should be to broadcast the right news without
crushing the image of the nation.

26. Destructive Media; Sensationalism


Breaking news of News
channels is incomplete
without sensations
The already frightened
nation of the country gets
even more frightened when
bomb blasts are
sensationalized by showing
dead bodies of people and
the dramatic background
music

27. Destructive Media; Religious Impression
Media is nowadays going
against the Islamic
teachings.
Open Issues are being
discussed which should
not be openly discussed
Media is spreading

28. Destructive Media; Exaggeration
 Exaggeration means describing of
something and making it more than it
really is
 Overwhelming negative exaggeration
 Glamorizes issues
 Flashing news headlines with elements
of negative exaggeration
 Big deal made out of small issues
 Sikandar Case as an example

29. Destructive Media; Competition For Rating





Television channels are engaged in a
race for ratings
Multiply wordings over issues and
crises.
Media these days has become a
commercialized sector eyeing the
news which are hot and good at
selling
No interest in the betterment of the
country.
Sole aim of TV channels is to
maximize profits by any means.

30. Destructive Media; Westernization





European and American
culture is slowly engulfing our
society.
Extensive promotion of
western product brands
Effect on local values and
trends
Language changes
Change in meal preferences

31. Destructive Media; Effect on Minds Of
Children



Media has harmfully
affected the minds of
children
Children are exposed to
things that they should not
necessarily be exposed to
yet
Media sell their own value
system to the kids through
actors, cartoon
characters, and even
musicians who are puppets

32. Influence Of Powerful Group


Media under the influence of those
who want to show a one sided
picture
Malik Riaz conspiracy

33. M
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Positive
Effects Of
Media

34. Role Of Media In Promoting The Democratic
Traditions

Media is essential to the
health of democracy for
two reasons
 Enables the citizens to
make decisions about
electoral choices
 It performs a checking
function

35. Role Of Media In Promoting The Democratic
Traditions



At the time of elections media
openly and in a focused way
supported democracy
News channels played an
important role in increasing
voter turnout e.g. GEO
news, ARY
The voter turnout has almost
doubled in the latest elections.

36. Coverage Of Natural Disaster
Flood
Earth Quake

37. Media’s Role In Social Accountability


The ability of the
citizens, civil society to
scrutinize public
institutions and
governments and to
hold them to account
Media is developing
social consciousness
and actions that are
essential to develop
and promote social

38. Social Media
Social media serve as a communications platform by
spreading information about protest campaigns and other
social movements.
Benazir Bhutto’s
Assassination
Shahzeb Khan Case

39. Role Of Media In Freeing The Judiciary





In March 2007
President Pervez
Musharaf suspended
Iftikhar Muhammad
Chaudhry.
Formation of Adliya Bachao
Tehreek
Suspension of CJ again
along with 60 judges
Resignation of Pervez
Musharraf
Lawyer’s movement & Ban

40. Media’s Role In Exposing Corruption



Implication of
Investigative Journalism
Watchdog function of
media by exposing social
injustice
Several major corruption
cases and scams are
disclosed by journalists.
Notable among them are

41. 




Disclosing of several major corruption
cases and scams:
The Pakistan Steel Mills Rs.26 billion
scam;
corruption in Pakistan’s International
Airlines that caused losses of $500
million
Hajj corruption case
Corruption in rental power projects

42. Conclusion
It has revealed the facts to the people about crimes and
social issues and also informed the people about the
issues outside their country and most importantly, media
has shown the behavior of other countries to the Pakistan
Besides spreading exaggeration, Pakistani media should
resolve the matters with positive attitude. Media is
supposed to be responsible for the present
society, trends, norms, values and so on.. Media reflects
the society and it is the responsibility of media to expose
the country to the whole world. It’s the requirement of time
that our media should work for the positive and real soft
image of Pakistan. Media should not use negative tools to
increase their viewership. There are times when they
should put their personal interests at the back of their mind
and show or write things that could be beneficial for the
country and please stop this race of breaking first news just
be original.