2014: The Year Social Grows Up - #SocialAtScale London

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Social has been on an evolutionary journey in the business world, but 2014 could be the year it actually grows up. We asked clients and agency friends what social needs to do in 2014 to meet their expectations... these are their answers.

Marketing Technologie Business

Social’s been maturing…
Early 2000s

Gestation

2009-2012

Mid 2000s

Birth

Toddler

Pre-teen

2013+

Teen

WE ASKED OUR CLIENTS WHAT
SOCIAL SUCCESS WOULD LOOK
LIKE IN 2014… THE FOLLOWING IS
MADE UP OF THEIR ANSWERS

Measurement
Gets the
Standardised
Treatment

So, what are you doing to
help your social go from
“hoodie” to “shirt and tie”
in 2014?

@SpringCreekUK

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2014: The Year Social Grows Up - #SocialAtScale London

1. 2014: The Year Social Grows Up

2. Hi. I’m @RonSchott

3. Social’s been maturing… Early 2000s Gestation 2009-2012 Mid 2000s Birth Toddler Pre-teen 2013+ Teen

4. WE ASKED OUR CLIENTS WHAT SOCIAL SUCCESS WOULD LOOK LIKE IN 2014… THE FOLLOWING IS MADE UP OF THEIR ANSWERS

5. Stories vs. Campaigns

6. Real-time Becomes the Only Time

7. B2B Social Comes of Age

8. Adapt or Perish

9. TV Actually Becomes Social

10. Measurement Gets the Standardised Treatment

11. Social As a Layer… Everywhere

12. Social by Design Becomes the Norm

13. Social Breaks Out of the Silo

14. Physical and Digital… Together

15. Rising Above the Noise Takes Money

16. Social Roles Normalised

17. So, what are you doing to help your social go from “hoodie” to “shirt and tie” in 2014? @SpringCreekUK