App, meet eBook. Presentation by Ron Martinez at Publisher's Launch conference, eBooks for Everyone Else, San Francisco and New York, 2011.
For more information, email to contact at aerbook dot com.
2. Aerbook
We design, develop, and co/publish next
tablet-centric books
App-like eBooks, book apps
Premium original development and
adaptations, packaging, w/ rev share
Not a conversion house. ~A dozen
projects in development, more in pipeline
3. The Law of Surprise and Demand
On new platforms...
Surprise (and delight) people with
useful new experiences
And they will demand more of them
And bigger surprises
5. Why Tablet Publishing?
Categories that have sat out the
revolution can now play.
New platforms (temporarily) level
playing fields.
Suddenly there are a lot of
tablets.
24. Considerations
What is the fun, informative,
delightful thing that you do?
Native dev expensive.
Apps generally sell for
less than eBooks
Discoverability an issue.
25. How To
Native Apps: expensive,
proprietary development
Hybrid Apps: Written in
HTML5, with native
wrapper: less expensive,
portable, some limitations
36. Considerations
What is the fun, informative,
delightful thing that you do?
iBooks now, ePub 3, new
platforms coming
Attention-getting, higher prices,
discoverable, less expensive
37. As The Medium Evolves...
“Conversions” won’t cut it.
Digital first titles will make the
best use of device capabilities.
Includes originals, adaptations.
Different set of talents required.