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“TECHNOLOGY WITH ATTITUDE”




INTERACTIVE EXPERIENTIAL
        ACTIVITIES

             2010
Interactive Activities
1. ChatScreen Live Interactive Digital Avatar

ChatScreen is a unique locally developed and patented “live and real-time interactive” animation
system which enables your audience to have a one on one conversation with a digital character or
“Avatar”. The avatar is pre-created in either 2D or 3D animation, it can be humanoid or an inanimate
object such as a gas bottle or coke can. The character is then able to engage and interact live with
real time accurate lip-sync driven by a hidden voice artist. We also have a library of stock characters
that are available for hire with the most popular being our extremely famous and sexy celebrity star
“Cassie Fenwick”. Cassie appeared as the host in the first ever live animated 13 episode talk show
aired on SABC 3 and also handed out the AVANTI awards live on stage with Barry Ronga.
                                                                                                     th
The technology was nominated for a Lion award in the “Best Use of Cinema” category at the 47
International Advertising Awards in Cannes, for a “Live Interactive Cinema Commercial” produced for
SunDome Casino.

Techtude is at the forefront of this awesome new medium that will revolutionize the way we
communicate and engage with prospective clients. This exciting new tool is able to draw in your target
audience and solicit reactions and responses like never before. ChatScreen is a very powerful
experiential branding tool!




Some examples of interactive events produced with our patented „ChatScreen‟ technology;

            •   Standard Bank - National Marketing Conference 2009 & 2010
            •   Nashua - South African Franchise Conference, Prague (Czech Republic)
            •   Microsoft - TechEd Conference, Sun City
            •   IBM - South African Conference
            •   BenQ-Siemens – Product Launch
            •   Mini Convertible Launch - Auto Africa
            •   Microsoft – New Office Launch, Mauritius
            •   FNB - Year End Function
            •   Wall Street Presentations - New York
            •   Super 12 Rugby Series - Blue Bulls Stadium
            •   Coke Cola – New Twist Beverage National Road Show
            •   Pedigree and Whiskas – National Road Show
            •   Nike - Interactive Trick-Ball Competition National Road Show
            •   Wesbank - “Who wants to be a Wesbank winner” National Road Show
            •   SAB - Redd‟s Premium Cider National Road Show
            •   Gauteng Provincial Government – JHB Easter Show NASREC 2009
            •   Department of Home Affairs – ID Book Awareness Road Show 2009
            •   Laughing Cow Cheese Company – Educational Road Show 50 Schools 2009
            •   Samsung – Samsung Live National Road Show 2009



      Techtude (Pty) Ltd. 2004/015325/07 | Directors: RL Major (Managing), DM Major                 2
2. Racing Cockpit Simulators

Techtude has ten imported internationally designed “Hyper Stimulator” Formula 1 Cockpit Simulators.
These simulators are designed to replicate for any participant the sheer thrill of driving any of a
multitude of different types of racing cars including a Formula 1 as well as most of the modern super
sports cars. With our own custom steering & pedals and the most widely used professional racing
software, “rFactor”, participants can experience any of the world‟s most famous international racing
circuits including our own Kyalami GP Circuit at speeds in excess of 280 km/h. Our simulators can be
networked allowing all ten race cars to be on the same circuit at the same time thus allowing
participants to race against each other. The simulators can be custom branded for clients in either
their own livery or that of a top Formula 1 team. The digital race circuits and digital race cars can also
be custom branded. The simulators are housed in flight cases and can be shipped anywhere in SA.

This is not an arcade game, the simulator runs on a powerful PC with customizable professional
racing software offering all the settings that a real race car would offer. Display screens can vary from
32” to 65” LCD‟s or large projection screens for a larger than life experience.




Techtude recently completed a national road show to all nine provinces with the simulators for the
Gauteng Provincial Government and the Renault F1 team. The simulators were used for the auditions
phase of the SABC 3 reality TV series “The Ultimate Grand Prix Drive”.

The simulators were also hugely popular drawing massive crowds at the 2008 “Sandton Renault F1
Road Show” exhibition area in Sandton Square.

Some other examples of interactive events produced with our cockpit simulators;

            •   LG Mobile – Cell Phone Launch Kyalami
            •   British American Tobacco – BAR Honda National Activations to coincide with all GP‟s
                in season 2006, 2007
            •   Montecasino – Grand Prix Themed Casino Promotion 2007
            •   Jenson Button SA Tour – Jenson raced against Sasha Martinengo 2005
            •   Lenovo – Futurex 2008
            •   Unilever Shield v8 – National Launch Tour 2009
            •   Felipe Massa visit to SA – New Shell Fuel Launch at Gerotek 2009
            •   Shell Ferrari Customer Day at Kyalami – Client Hospitality 2008 & 2009
            •   News Cafe – National Conference 2008
            •   Schneider – Emperors Palace Conference 2009




      Techtude (Pty) Ltd. 2004/015325/07 | Directors: RL Major (Managing), DM Major                    3
3. BATAK PRO - Interactive Hand Eye Coordination Device

The BATAK Pro was developed by a renowned sports medicine doctor in the UK for hand eye
coordination and reflex testing and training. It was featured on a UK reality TV series and was
subsequently adopted by various sports teams, universities, gymnasiums, sports clinics and
companies being used for training and interactive events activities, some of these include:

        Manchester United
        Sunderland FC
        Arsenal
        Renault F1 Team
        British & Irish Lions Rugby Team
        Worcester University
        O2 Mobile Operator
        Millennium Dome
        BBC Television
        Science of Sport Exhibition London
        The Lawn Tennis Association Wimbledon
        Reebok
        Mercedes Benz


Twelve visually bright LED cluster targets are numbered and arranged in a 'maximum stretch' type
configuration and put under the control of a dedicated microcomputer. The targets may be lit up in
either random or repetitive ways. Hits and misses are timed and scored on a central Liquid Crystal
Display (LCD) and verbal instructions are issued to the participating Player during the exercise as
appropriate..(e.g. "Get Ready"..."Go"..."Level one"..."Time Out"...etc.)




BENEFITS

        Provides excellent facility for non-boring activity
        Dramatically improves reaction time
        Enhances hand and eye co-ordination
        Boosts stamina and fitness levels
        Minimum space requirements
        Variable speed accommodates users of all ages and sexes
        Simple rules - easy to use
        Bright LCD Display showing program description, time & score
        Easily transportable to any venue
        24 BATAK Pro routines are supplied as standard
        A totally dedicated microcomputer and digital sampled speech and sound effects guide the
         player through each session
        The play interface operates at 12 volt DC for total player safety

        Techtude (Pty) Ltd. 2004/015325/07 | Directors: RL Major (Managing), DM Major               4
CONTACT DETAILS
HEAD OFFICE

Telephone:           +27 (0)11 486-0694                     Fax:   +27 (0)11 486-0693
Email Address:       info@techtude.co.za
Web Address:         www.techtude.co.za
                     www.racing4real.co.za


KYALAMI VIRTUAL RACE CENTRE
Telephone:           +27 (0)11 466-8267/8


MANAGING DIRECTOR                   RON MAJOR
                                    ron@techtude.co.za
                                    ron@racing4real.co.za
                                    Mobile: + 27 (0)82 600 7388    Direct Fax: + 27 (0)86 638 6681


DIRECTOR                           DEBRA SHARPE-MAJOR
                                   debra@majorproductions.co.za
                                   debra@racing4real.co.za
                                   Mobile: + 27 (0)83 610 0999     Direct Fax: + 27 (0)86 638 6682


EVENTS OPERATIONS                   JOHN ELLIS
MANAGER                             john@techtude.co.za
                                    Mobile: + 27 (0)72 396 5119    Direct Fax: + 27 (0)86 638 6680




KYALAMI TECH & OPERATIONS           JANS SMIT
MANAGER                             jans@techtude.co.za
                                    Mobile: + 27 (0)72 077 5543    Direct Fax: + 27 (0)86 638 6678




     Techtude (Pty) Ltd. 2004/015325/07 | Directors: RL Major (Managing), DM Major          5

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Techtude Chat S Creen Interactive 2010

  • 1. “TECHNOLOGY WITH ATTITUDE” INTERACTIVE EXPERIENTIAL ACTIVITIES 2010
  • 2. Interactive Activities 1. ChatScreen Live Interactive Digital Avatar ChatScreen is a unique locally developed and patented “live and real-time interactive” animation system which enables your audience to have a one on one conversation with a digital character or “Avatar”. The avatar is pre-created in either 2D or 3D animation, it can be humanoid or an inanimate object such as a gas bottle or coke can. The character is then able to engage and interact live with real time accurate lip-sync driven by a hidden voice artist. We also have a library of stock characters that are available for hire with the most popular being our extremely famous and sexy celebrity star “Cassie Fenwick”. Cassie appeared as the host in the first ever live animated 13 episode talk show aired on SABC 3 and also handed out the AVANTI awards live on stage with Barry Ronga. th The technology was nominated for a Lion award in the “Best Use of Cinema” category at the 47 International Advertising Awards in Cannes, for a “Live Interactive Cinema Commercial” produced for SunDome Casino. Techtude is at the forefront of this awesome new medium that will revolutionize the way we communicate and engage with prospective clients. This exciting new tool is able to draw in your target audience and solicit reactions and responses like never before. ChatScreen is a very powerful experiential branding tool! Some examples of interactive events produced with our patented „ChatScreen‟ technology; • Standard Bank - National Marketing Conference 2009 & 2010 • Nashua - South African Franchise Conference, Prague (Czech Republic) • Microsoft - TechEd Conference, Sun City • IBM - South African Conference • BenQ-Siemens – Product Launch • Mini Convertible Launch - Auto Africa • Microsoft – New Office Launch, Mauritius • FNB - Year End Function • Wall Street Presentations - New York • Super 12 Rugby Series - Blue Bulls Stadium • Coke Cola – New Twist Beverage National Road Show • Pedigree and Whiskas – National Road Show • Nike - Interactive Trick-Ball Competition National Road Show • Wesbank - “Who wants to be a Wesbank winner” National Road Show • SAB - Redd‟s Premium Cider National Road Show • Gauteng Provincial Government – JHB Easter Show NASREC 2009 • Department of Home Affairs – ID Book Awareness Road Show 2009 • Laughing Cow Cheese Company – Educational Road Show 50 Schools 2009 • Samsung – Samsung Live National Road Show 2009 Techtude (Pty) Ltd. 2004/015325/07 | Directors: RL Major (Managing), DM Major 2
  • 3. 2. Racing Cockpit Simulators Techtude has ten imported internationally designed “Hyper Stimulator” Formula 1 Cockpit Simulators. These simulators are designed to replicate for any participant the sheer thrill of driving any of a multitude of different types of racing cars including a Formula 1 as well as most of the modern super sports cars. With our own custom steering & pedals and the most widely used professional racing software, “rFactor”, participants can experience any of the world‟s most famous international racing circuits including our own Kyalami GP Circuit at speeds in excess of 280 km/h. Our simulators can be networked allowing all ten race cars to be on the same circuit at the same time thus allowing participants to race against each other. The simulators can be custom branded for clients in either their own livery or that of a top Formula 1 team. The digital race circuits and digital race cars can also be custom branded. The simulators are housed in flight cases and can be shipped anywhere in SA. This is not an arcade game, the simulator runs on a powerful PC with customizable professional racing software offering all the settings that a real race car would offer. Display screens can vary from 32” to 65” LCD‟s or large projection screens for a larger than life experience. Techtude recently completed a national road show to all nine provinces with the simulators for the Gauteng Provincial Government and the Renault F1 team. The simulators were used for the auditions phase of the SABC 3 reality TV series “The Ultimate Grand Prix Drive”. The simulators were also hugely popular drawing massive crowds at the 2008 “Sandton Renault F1 Road Show” exhibition area in Sandton Square. Some other examples of interactive events produced with our cockpit simulators; • LG Mobile – Cell Phone Launch Kyalami • British American Tobacco – BAR Honda National Activations to coincide with all GP‟s in season 2006, 2007 • Montecasino – Grand Prix Themed Casino Promotion 2007 • Jenson Button SA Tour – Jenson raced against Sasha Martinengo 2005 • Lenovo – Futurex 2008 • Unilever Shield v8 – National Launch Tour 2009 • Felipe Massa visit to SA – New Shell Fuel Launch at Gerotek 2009 • Shell Ferrari Customer Day at Kyalami – Client Hospitality 2008 & 2009 • News Cafe – National Conference 2008 • Schneider – Emperors Palace Conference 2009 Techtude (Pty) Ltd. 2004/015325/07 | Directors: RL Major (Managing), DM Major 3
  • 4. 3. BATAK PRO - Interactive Hand Eye Coordination Device The BATAK Pro was developed by a renowned sports medicine doctor in the UK for hand eye coordination and reflex testing and training. It was featured on a UK reality TV series and was subsequently adopted by various sports teams, universities, gymnasiums, sports clinics and companies being used for training and interactive events activities, some of these include:  Manchester United  Sunderland FC  Arsenal  Renault F1 Team  British & Irish Lions Rugby Team  Worcester University  O2 Mobile Operator  Millennium Dome  BBC Television  Science of Sport Exhibition London  The Lawn Tennis Association Wimbledon  Reebok  Mercedes Benz Twelve visually bright LED cluster targets are numbered and arranged in a 'maximum stretch' type configuration and put under the control of a dedicated microcomputer. The targets may be lit up in either random or repetitive ways. Hits and misses are timed and scored on a central Liquid Crystal Display (LCD) and verbal instructions are issued to the participating Player during the exercise as appropriate..(e.g. "Get Ready"..."Go"..."Level one"..."Time Out"...etc.) BENEFITS  Provides excellent facility for non-boring activity  Dramatically improves reaction time  Enhances hand and eye co-ordination  Boosts stamina and fitness levels  Minimum space requirements  Variable speed accommodates users of all ages and sexes  Simple rules - easy to use  Bright LCD Display showing program description, time & score  Easily transportable to any venue  24 BATAK Pro routines are supplied as standard  A totally dedicated microcomputer and digital sampled speech and sound effects guide the player through each session  The play interface operates at 12 volt DC for total player safety Techtude (Pty) Ltd. 2004/015325/07 | Directors: RL Major (Managing), DM Major 4
  • 5. CONTACT DETAILS HEAD OFFICE Telephone: +27 (0)11 486-0694 Fax: +27 (0)11 486-0693 Email Address: info@techtude.co.za Web Address: www.techtude.co.za www.racing4real.co.za KYALAMI VIRTUAL RACE CENTRE Telephone: +27 (0)11 466-8267/8 MANAGING DIRECTOR RON MAJOR ron@techtude.co.za ron@racing4real.co.za Mobile: + 27 (0)82 600 7388 Direct Fax: + 27 (0)86 638 6681 DIRECTOR DEBRA SHARPE-MAJOR debra@majorproductions.co.za debra@racing4real.co.za Mobile: + 27 (0)83 610 0999 Direct Fax: + 27 (0)86 638 6682 EVENTS OPERATIONS JOHN ELLIS MANAGER john@techtude.co.za Mobile: + 27 (0)72 396 5119 Direct Fax: + 27 (0)86 638 6680 KYALAMI TECH & OPERATIONS JANS SMIT MANAGER jans@techtude.co.za Mobile: + 27 (0)72 077 5543 Direct Fax: + 27 (0)86 638 6678 Techtude (Pty) Ltd. 2004/015325/07 | Directors: RL Major (Managing), DM Major 5