Patrice Slupowski ( Orange ) - New Media as a challenge on 4+ screens

New Media as a challenge on 4+ screens Patrice Slupowski Vice-President Digital Innovation & Communities November 9 th , 2010 – RoNewMedia Bucharest

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Orange : 182 million customers worldwide ; # 2 provider of internet services and #3 mobile operator in Europe Spain 1,1 M customers 11,6 M customers Poland 2,3 M customers 13,8 M customers UK 0,82 M customers 16,4 M customers France 8,94 M customers 26,2 M customers Source: Orange, March.2010

Orange is one of the 2 telcos in the top 25 audiences in Europe 51.5 Million unique visitors / month ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(1) (2) (2) (3) (4)

Orange in Romania ,[object Object],[object Object],[object Object],[object Object],[object Object]

The digital revolution is driving the proliferation of new contents and services on increasingly connected screens… A multiplication of screens that are nomadic, connected, multi-function, and that are used for entertainment, communication and practical life ,[object Object],[object Object],[object Object],[object Object]

Key factors 2010-2015 Non-live program consumption Evolution of TV usage Multimedia search Mobile, pc and tv widgets Real social networks Consistent photo experience “ Brick & Mortarization” of web brands co-distributio n marketplaces Development and leverage of partner Ecosystems New forms of product Marketing and distribution Omnipresence of social networks and leakage into everyday services Internet-driven media reinventing on all screens Mobile multimedia democratization SDKs, open APIs and app stores for partners 3rd-party technologies integration Indexing Technologies crowdsourcing Personal Data Aggregation Social Media Marketing

So Orange develops jointly with our partners a universe of content and services that are integrated in our telco offerings and deployed on all connected screens Origami: content and services that are included in the telo offering entertainment communication practical services Dolphin, Monkey : content and services included for free for our prepaid customers who spend the most ID management Address book Personal data management / telco data Customer relationship enablers partage de mes informations

Our Mission is Innovation . Propose new mass-market digital experiences , by anticipating usage evolutions and disruptions Help Orange group initiate major directional changes by capturing opportunities linked to digital breakthroughs and related ecosystems transformations Use our expert understanding of value chain evolutions to test new audience development and monetization models Transfer to the Orange Group knowledge, service concepts or live projects for industrialization Digital Innovation & Communities team

Our work topics are evolving with new trends emerging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4, 5 or even more screens … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Quizz !!! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges on mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Widgets activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],O range has started working on widgets in 2006 as a deportalization mechanism. After industrializing the widgets on the PC in 2007, we have focused our efforts on the mobile from 2008 to ease mobile data adoption, creating a Widget skill center to be able to embed and deliver widgets in the Signature devices in 2009, then extended the promise to native widgets in 2010 …

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Challenges on TV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Providing a fluent and immersive experience to customers

Challenges on PC/Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Challenges on tablets ,[object Object],[object Object],[object Object],[object Object],[object Object]

2424actu.fr an internet-driven media on 4 screens Transmedia & multidevice experience Mobile TV Options subscription TV Free today (soon ads) 60+ renowned partners : TV – Radio - Newspapers Exclusive indexing and search technologies Automatic clustering and ordering of news themes Intuitive interface for a new generation of internet-driven services Multichannel presence Tablets Free today (soon freemium) Cross-device presence / Business Model iPhone, Android, WM7 iPad, Android PC Ads (soon Premium) 200,000 unique visitors 600,000 videos viewed per month #2 of iPad Free Apps in France 100,000 downloads on iPhone and Android Only started on WM7 Few thousands visitors per month Connected TV

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Patrice Slupowski ( Orange ) - New Media as a challenge on 4+ screens

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Patrice Slupowski ( Orange ) - New Media as a challenge on 4+ screens

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