The vice president of public relations (VP-PR) is responsible for developing and directing a publicity program to inform members and the public about Toastmasters International. The VP-PR chairs the public relations committee and duties include writing news releases, maintaining online and community presences, and distributing promotional materials at club meetings to garner volunteers and share results of PR efforts. Resources are provided to help the VP-PR publicize the club and safeguard the Toastmasters brand.

1. Officers Training Program – July’13
for
Vice President – Public Relations
(VP-PR)

2. The Goodwill Ambassador
The vice president public relations is the fourth ranking club officer
and is responsible for developing and directing a publicity program
that informs individual members and the general public about
Toastmasters International. The vice president public relations chairs
the public relations committee.

3. VPPR’s Responsibilities
• Publicize the Club
• Keep Club Website Current
• Safeguard the Toastmasters Brand

4. Duties
• Writing news releases
• Creating and distributing fliers
• Maintaining the club’s presence at various key
places on the Web and in the community.
• Stay current on all new developments via the
Leader Letter, M/PR Newsletter, and the
announcements published on the
Toastmasters website and social media sites

5. Checklist
• Before Club Meetings
1) Verify that the club’s themes, meeting times, and
location are current for the following week.
2) Order promotional materials for distribution by
members.

6. Checklist
• During Club Meetings
1) Distribute promotional materials to members for
distribution at their workplace, school, etc.
2) Report the results of public relations efforts,
bringing newspaper clippings, printouts, and so on
to share with the club.
3) Announce the commencement of public relations
campaigns.
4) Solicit volunteers who may receive credit toward
their Competent Leader award for lending a hand.

7. Vice President Public Relations Resources
• Let the World Know (Item 1140)
www.toastmasters.org/let_world_know
• M/PR Newsletter www.toastmasters.org/mprnewsletter
• Media Center http://mediacenter.toastmasters.org
• PR Corner www.toastmasters.org/prcorner
• All About Toastmasters (Item 124)
www.toastmasters.org/124
• Distinguished Club Program and
• Club Success Plan (Item 1111) www.toastmasters.org/1111
• Brand Portal www.toastmasters.org/brandportal

8. Stay energetic, Stay enthusiastic
its contagious