Presentation on “Beyond Traditional Businesses: Diversification and Globalization” made by Dr. Arup Basu, COO/Chemicals Business, Tata Chemicals Limited during Two-day Conference on “Vision 2020 – Indian Chemical Industry” held on 22-23 April 2009 at Mumbai.
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Dr.Arup Basu Tata Chem
1. Dr. Arup Basu April 22, 2009 Beyond Traditional Businesses Diversification and Globalisation
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3. Multiple driver - enabler combinations help expand scope and scale of a business Company Customers (Comprehension)
4. Soda ash is a key raw material for many industries; primarily glass and detergents Glass (~50%) Detergents (~15%)
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6. … each of whom have a global footprint NSG / Pilkington Guardian Asahi St. Gobain P&G P&G P&G P&G P&G P&G P&G P&G P&G U U U U U U U U U U U U Unilever detergent plant P&G P&G detergent plant
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10. Multiple driver - enabler combinations help expand scope and scale of a business Company Chemistry (Competence)
11. The vector of chemistry has driven the growth of Mithapur – TCL’s first unit Soda Ash NaHCO 3 Na 2 CO 3 Cement KCl & K 2 SO 4 Na 5 P 3 O 10 Na 2 SO 4 Sodium Chromate Sodium Silicate Sodium Phosphate Sodium Metabisulphite Brine Purification Electrolysis Bromine Plant Coke Limestone Sea Water Bittern (MgBr2) CaCl 2 MgO Mg(OH) 2 MgCO 3 CaCO 3 Na 2 SO 4 Pure Brine Cl 2 H 2 NaOH HCl Bromine MgCl 2 Sodium Sulphite IVSD
12. Multiple driver - enabler combinations help expand scope and scale of a business Company Concern (Confidence)
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14. The Crop Nutrition and Agri Business Application & Credit Services Speciality Fertilisers Resource Centre Soil Testing TKK Operations 1994: Urea TKS Brand Contract Farming
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18. Multiple driver - enabler combinations help expand scope and scale of a business Company Customers (Comprehension) Concern (Confidence) Chemistry (Competence)
19. In a world of contradictions and concerns, the best place to look for a helping hand is at the end of your arm < Rs. 1.2 lacs Rs. 1.2 – 2.5 lacs Rs. 2.5 – 12.5 lacs > Rs. 12.5 lacs Source: Mint; Friday, October 17, 2008 Distribution of Households (%) and Forecast for Income Distribution for 2009-10 Based on 2004-05 prices
5000 years ago, Eqyptians made glass ornaments from sodium carbonate (Na2CO3) recovered from dried desert basin lakes. To Solvay (ammonia-soda process) and now refining rich pure trona deposits in Wyoming and in Kenya/Tanzania. One of the top 10 inorganic chemicals produced in the USA applications include flue gas, water treatment, pulp and paper The largest single use of soda ash throughout history has been the production of glass. Soda ash commonly contributes about 12% - 15% of the weight of raw materials making up glass. Soda ash, with its low melting point and reactivity, acts as a flux for other ingredients, primarily silica and other oxides, allowing them to be melted at reasonable temperatures and to have a low enough viscosity to be easily handled and formed. Driven by the US Environmental Protection Agency's requirements governing removal of Sulfur Dioxide (SO 2 ) from utility stack (flue) gas even when burning low sulfur coal, soda ash has found application in this market segment either as a dry sorbent or as a feedstock in the conversion to sodium bicarbonate. Soda Ash is used primarily as a builder or filler in formulations of soaps, detergents and other cleaning compounds. In addition to these roles soda ash may also add benefit as an agglomerating aid, a carrier for surfactants and as a source of alkalinity for pH adjustment. Soda Ash is a base and therefore finds application in the water treatment segment by adjusting the pH of water when it is in acidic condition. Because soda ash is safer to handle than other alkalis and its pricing is more stable over time, more and more companies are choosing soda ash to assist in their water treatment needs.
Source: P&G and Unilever laundry detergent market shares: http://www.icis.com/Articles/2008/01/21/9093893/soap-and-detergent-makers-go-small-in-their-drive-for-green-products.html Re-quoted from Euromonitor
Unilever has detergent manufacturing facilities in Indonesia, the Philippines, Thailand, Vietnam, India, Saudi Arabia, UK, the Netherlands, France, Argentina, Brazil, Chile, Dominican Republic and Ecuador. P&G has detergent manufacturing facilities in the Philippines, Vietnam, India, Dammam, UK, Mexico, Argentina, Brazil, Venezuela and Peru. This map only shows directly owned facilities, not those on outsourced contracts.
Realising this, we have constantly been increasing our offerings to the farmers, and today through the TKS we have a basket of products and service offerings for the farmer that gives him a line of sight to his total stated and unstated needs.