This presentation given by Ronan Keane, marketing consultant to small business owners and sponsored by the Town of Purcellville describes the why, what and some of the how for social media and reputation management.

3. 1. What Business Should You Start? 2. Will Your Business Idea Work? 3. Planning for Business Success 4. Doing Market Research 5. Creating Your Marketing Tools 6. Designing Your Web Site 7. Communicating, Collaborating and Enhancing Productivity 8. Online Branding and Positioning Your Business 9. Sales and Marketing 10. Hiring People www.SMBSavvy.com

4. 1990 1992 1996 1998 2004

11. How should I start Social Media?

12. Why Social Media? Should I join the conversation?

13. 1 out of 8 couples married in the U.S. last year met via social media.

14. By 2010 Gen Y will outnumber Baby Boomers.

15. 96% have joined a social network

17. 80% of companies use Linkedin as their primary source to find new employees .

18. The fastest growing segment on Facebook is 55 to 65-year old females.

19. 80% of Twitter usage is on Mobile devices. People update Anywhere, anytime.

20. 80% of Twitter usage is on Mobile devices. People update Anywhere, anytime. Imagine what that means for bad customer service.

21. is the second largest Search engine in the world.

22. Wikipedia has over 13 million articles . Studies show it is more accurate than the Encyclopedia Britannica . 78% of these articles are non-English.

23. There are over 200,000,000 blogs. 54% of bloggers post content or tweet daily.

24. 25% of search results for the top 20 Brands are links to user-generated content. 34% of bloggers post opinions about products and brands

25. 78% of consumers trust online peer recommendations.

26. Only 14% trust advertisements

27. Only 18% of TV advertisements generate positive ROI. 90% of people that can TiVo ads do.

28. has grown from 63 million total streams in April 2008 to 373 million streams in April 2009

29. 70% of 18-34 year-olds have watched TV on the Web. 25% of Americans said they watched a video … on their phone.

30. 35% of book sales on Amazon are for the Kindle.

31. According to Social Media Revolution Visualized: To reach 50 million people, it took… 50 years for radio 13 years for TV 4 years for the Internet 9 months for Facebook to get 100 million users!

33. How should I start Social Media?

34. The Conversation Prism By Brian Solis

35. Blogging Podcasting Social Networking Crowdsourced content Micromedia Online Forums Reviews and Rating Video Customer Service Documents/Content Events Music Wikis Livecasting Pictures Social Bookmarks Blog platforms Mash-ups Reputation Management RSS + Feeds AJAX How should I Social Media?

36. Blogging Podcasting Social Networking Crowdsourced content Micromedia Online Forums Reviews and Ratings Video Customer Service Documents/Content Events Music Wikis Livecasting Pictures Social Bookmarks Blog platforms Mash-ups Reputation Management RSS + Feeds AJAX How should I Social Media?

37. What is a blog? Should I have a blog?

38. Posterous.com Wordpress.com/org TypePad.com Blogger.com

39. What is Facebook? Should I have a Facebook account?

40. Facebook profile (personal) Facebook Fan page (business)

41. ---Break--- 15 minutes

42. Rob Noyes on Twitter

44. Three effective ways to get on page one of

45. Search Engine Optimization (SEO) (Your Website)

46. Search Engine Optimization (SEO) (Your Website) Search Engine Marketing/Pay Per Click Advertising (SEM) (Search Engines)

47. Search Engine Optimization (SEO) (Your Website) Search Engine Marketing/Pay Per Click Advertising (SEM) (Search Engines) Social Media Marketing (SMM) Facebook Blogs Twitter Youtube

48. Reputation Management

51. How People Purchase Now

52. Traditional Search Engine Optimization (SEO) What it means: optimizing so your website shows up when consumers search online for your business type. The Goal: get at least one link to Your business on the first page of search results for keyword phrases. Reputation Optimization What it means: optimizing for what shows up when consumers search online for your business name. The Goal: get as many positive reviews about your business on The first page of search results.

53. Reputation Optimization – Step 1: Grade Yourself

56. Reputation Optimization – Step 4: Influence Reviews Smother review sites with love and positive reviews about your business! Mobile your fans and customers! Ask customers to write their own reviews on your most important review sites. Mobilize your employees! Create a best service contest and have employees ask customers to leave a positive testimonials on your most important review sites. Address negative reviews! Respond to negative reviews with humility. Offer a discount or freebie. Most of all, be empathetic and honest.

57. How Do Referrals Happen Online? People use social media to recommend and ask for referrals to local businesses. Harness the power of social media and create a local “buzz” for your business. SEEK! Consumers seek recommendations from friends and family on social media sites. You can’t really control this. Your happy customers will refer you.

58. How Do Referrals Happen Online? SPREAD! Ask or inspire your happy customers to refer your business to their friends and family – you can control this.

59. Thank you!

60. Questions and Answers