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Ronan Amicel                 Raphaël Pierquin
  focus.io                        /ut7


 Founder Institute Paris – 14 décembre 2011
Pub : la boîte de Raphaël

           /ut7
   développement agile
     culture de MVP
        http://ut7.fr
Pub : le MVP de Ronan


  focus.io
Your social filter
Préambule
La plupart des startups se plantent
La plupart des startups se plantent
parce qu‘elles épuisent leurs fonds
  avant d’avoir trouvé leur cible.
1) collectez vos hypothèses
       2) priorisez-les
    3) testez la première
1) collectez vos hypothèses
       2) priorisez-les
    3) testez la première
     4) recommencez !
Étape	
 nº1
   Récoltez
vos hypothèses
Étape	
 nº2
   Priorisez
vos hypothèses
“Start with what
    matters.”
             Ash Maurya
“But also tackle the
riskiest parts early.”
                 Ash Maurya
“Make something
 people want.”
            Paul Graham
Customer development

   Search    Execution




{
{
Étape	
 nº3
Testez la première
    hypothèse
Formuler une hypothèse


 Ce que je crois

 Ce que je vais faire pour l’(in)valider

 Ce que j’imagine qu’il va se passer
Interview problème

Écrire mes hypothèses :

  Le problème, l’endroit où il a mal

  Ce qu’il a déjà essayé pour le résoudre

  En quoi elles ne sont pas satisfaisantes

  En quoi mes fonctionnalités seront meilleures
Références
http://bitly.com/vIosV2

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Trompez-vous, plus vite que ça !

Notes de l'éditeur

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  8. le contexte : l'entrepreneur au déut de son périple et sa cible.\nVa-t-il arriver à sa cible avant d'épuiser ses fonds ?\n\nLa cible :\n- Business Model found\n- i.e. Product/Market fit\n- Repeatable sales model\n- Managers hired\n\nA Startup is a temporary organization used to search for a scalable and repeatable business model\n
  9. L'entrepreneur arrive à sa cible initial, mais a-t-il deviné quelle était la bonne cible du premier coup ?\n
  10. la solution (en théorie) :\nprendre des infos en permanence sur la cible, et ajuster le tir au fur et à mesure qu'on avance.\n\ncomment s'assurer qu'on progresse ?\ncomment afiner sa connaissance de localisation de la cible ?\ncomment changer de cap ?\n
  11. en pratique ; c'est difficile.\n\nPas d'outil\n\nPlus on a investi dans une direction, plus c'est difficile d'en changer.\n(théorie de l'engagement/biais de confirmation)\n
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  26. The business model canvas is a shared language for\ndescribing, visualizing, assessing and changing business models.\n
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