Mind the Gap

•

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Ronald Velten

Presentation as give during the NIMA B2B Masterclass on marketing- and sales alignment on March 27th, 2013.

Business

B2B MASTERCLASS – 27 MAART 2013 
MARKETING ALIGNMENT - MIND THE GAP!

RONALD VELTEN
Director of Marketing &
Communication, IBM Benelux

#3
+8% / 75.532Bn

© 2013 IBM Corporation

Our enduring idea: WORLD CHANGING PROGRESS
19

Differentiated by: Living our values

23

It is about creating unity, rather then uniformity

24

AGREE THAT MARKETING
AND SALES ARE DIFFERENT

@ronaldvelten

Linkedin.com/in/rvelten

ronald_velten@nl.ibm.com

51

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Mind the Gap

1. B2B MASTERCLASS – 27 MAART 2013  MARKETING ALIGNMENT - MIND THE GAP! RONALD VELTEN Director of Marketing & Communication, IBM Benelux

10.

11.

12.

13.

14.

15.

16.

17.

18.

19. Our enduring idea: WORLD CHANGING PROGRESS 19

20. In service of: FORWARD THINKERS 20

21. Experienced through: The IBMer 21

22. Experienced through: The IBMer 22

23. Differentiated by: Living our values 23

24. It is about creating unity, rather then uniformity 24

25. 25

26. SALES BRAND EXPERIENCE MARKETING DELIVERY

27.

28.

29.

31.

32. HOUSTON WE HAVE A PROBLEM

34.

35.

36.

37. WHAT DID I DO

38. BE ACCOUNTABLE

39.

40. BE BU$INE$$ $AVVY

41. NO FLUFFY MARKETING LINGO

42. MAKE THINGS HAPPEN

43. RECONSIDER YOUR MARKETING MIX

44. DON’T BE SHY 44

45. AGREE THAT MARKETING AND SALES ARE DIFFERENT

46. TEAMING MAKES THE DIFFERENCE

47.

48. 48

49. 49

50. 50

51. @ronaldvelten Linkedin.com/in/rvelten ronald_velten@nl.ibm.com 51

52. 52

Mind the Gap

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