1. Presented By
Ronak Modi

2. What is Social Media?
Social media are the various forms of user generated content and the
collection of websites and applications that enable people to interact
and share information online
• Social networking sites (Facebook, Twitter, Myspace)
• Blogs (Wordpress)
• Video sharing sites (YouTube)
• Photo sharing sites (Flickr)
• Crowdsourcing (Wikipedia)
• Professional (LinkedIn)

3. Why is social media so important for businesses?
• It finds you customers and builds clientele
• It gives businesses the ability to find out what people are saying
about them (and others) in their industries
• It introduces your brand
• It gives you feedback about your brand
• It provides a test audience (vs. focus groups)
• Solidifies your reputation as a valuable and knowledgeable
resource

4.  In India, 6,14,99,220 users are using Facebook
 There are many brands page in the Facebook.
 Tata Docomo has most likes in India.(1,13,21,742)
 Top 10 pages in India are as follow
 Tata Docomo
 Vodafone
 Nokia India
 Fast track
 Samsung Mobile India
 Kingfisher
 Intel
 Shoppers Stop
 Idea
Source:-http://www.socialbakers.com/facebook-pages/brands/india/

5. Social Media Marketing By Indian Brands
 Unit Trust of India, popularly known as UTI, recently marked their presence
on social media to engage with their consumers.
 The leading mutual fund company – with over 1 crore investor portfolios –
has taken the digital route to promote the ―Language of Investment‖ by
addressing user queries and helping them achieve a stable financial life.
 The mutual fund giant has set up official accounts on social media platforms
like Facebook, Twitter and YouTube to spread its message ―Kisney Sikhai India
ko Investment ki Bhasha‖ indicating that UTI MF has taught India the Language
of Investment.
 The company has also an official YouTube channel featuring its advertising.

7. Above table shows the statistics of Facebook India as of Feb 2011. Compared to last
month (Jan 2011), Facebook recorded an increase of more than 1 million (11.22 lakh)
users.
Source:- http://zenithresearch.org.in/
Number of users on Facebook in India 2,17,26,960
Number of male users on Facebook in India: 1,53,38,760
Number of female users on Facebook in India: 62,16,600
Penetration of Facebook in India to population 1.85%
Penetration of Facebook in India to online population: 26.82%

8. THE FACEBOOK VOICE
• Establishing yourself as an expert in the field is crucial,
especially when promoting your business via social media.
• Build trust and credibility among followers and online users - in
the future they will come to rely on you when issues arise or they
need help with a project.
• Provide valuable content to online audiences - and often. Think
industry news, upcoming events, and IGS day-to-day
occurrences.
• Be enthusiastic and conversational - Promote your culture!

9. Why should you use Twitter?
 Promote your mission and culture
 Twitter is the place to connect with niche audiences pertinent to
our business
 Have conversations and build relationships with individuals in
your industry—and clients’ too!
 Monitor the competition – who are they following? Who’s
following them? What are they up to?

10. What do you tweet about?
• Industry news—it can range from shocking and funny to
serious and hard hitting
• Upcoming events
• Upcoming client events—great way to promote what our
clients are doing. It promotes their images, makes your
business look good, and lets people know who we’re working
with
• Day-to-day—Great outlet to showcase company culture. Did
something funny happen at the office? Is someone winning an
award? Tweeting is all about being conversational

11. Why do you need LinkedIn?
 Information & Contacts—Do we need a more effective solution on a
business project or need? Who can get the job done effectively? LinkedIn
is a professional network that can introduce you to new resources and
professionals
 Competitive Edge—LinkedIn is a great place to bounce new ideas and
get the reaction of professionals from the same industry. Get an honest
opinion of your business and also on the competition.
 Trusted Contacts—When you are introduced to a contact by one of
your trusted connections, you start the working relationship at a far better
point than when you hire someone off the street. On LinkedIn you can
quickly check references and interact with people who may have provided
a prospective employee a recommendation.

13. Market your organization to millions of people, no big budget
required. Required? A video camera and a little creativity!
Inform — Your company mission and values; what do you do?
Educate — ‖How-to‖ or a service demo (How-to Study More
Effectively; How to Wear the Right Makeup)
Entertain — Show off our past events and work! (i.e. Behind the
Scenes of Conference Planning)

14. Facebook offers ways to help your company achieve
following objectives and ultimately increase your
profitability.
 Building Brand Awareness
 Generating Qualified Leads
 Increasing Sales Online
 Reduce Advertising Costs