SportCentral provides a Salesforce platform for sports venues to help address problems in acquiring and engaging customers and with marketing efforts. The platform allows venues to list information, sell tickets and memberships, manage events and reservations, gain analytics insights, and more. It is currently used by over 6,200 venues in the Czech Republic. The founder is requesting $1.1 million in funding to expand development, sales, and marketing efforts to break into the large US market for sports venues and customers.

1. Salesforce for sports venues
Roman Sterly
Founder / CEO
www.sportcentral.cz
roman.sterly@sportcentral.cz
youtu.be/E-5JL0KEAzU – video presentation

2. Our customers - Sports Venues
Struggle to acquire new customers
Struggle to engage their customers
Struggle with marketing
PROBLEM

3. Czech Republic
USA
Europe
8.000 venues
250.000 venues
500.000 venues
Venues are underutilized by 20-50%
Our customers - Sports Venues
Struggle to acquire new customers
Struggle to engage their customers
Struggle with marketing
PROBLEM

4. SOLUTION
Destination site for sportspeople & teams
Social
Local
Mobile + web
Gamified
High traffic

5. Directory listing (free) Season/lesson tickets Contacts
Daily deals, other discounts Memberships Analytics
Events (e.g. local
tournament)
Reservations Customer requests
Gift certificates Sales force automation
Newsletters
Tools for sports venues
Integrated into their website & SportCentral website,
mobile app, widgets
SOLUTION
Customer Acqusition Online Sales CRM

6. 150M U.S. Sportspeople
$150-200 bn / y U.S. Sports venues revenues
$12 bn / y
$3 bn / y
240M / m
U.S. CRM market
U.S. Daily deals market
U.S. Searches for sports venues on Google
U.S. MARKET SIZE

7. Business and IT background
Worked for Socialbakers ($8M in 2012)
Previous startup – customers from 20+
countries
Roman Sterly CEOTomas Holub CTO
Lubos Kral UX/UI
IT company owner
Customers in U.S. and CZ
Ministry of Industry & Trade advisor
Freelance designer, 200+ websites + 6 employees

8. Now (CZ)
Biggest database
6200 sport venues
Great SEO
Brand recognition
Future
Platform
Complexity
Customized
COMPETITIVE ADVANTAGE
Lower costs in CZ

9. Raised $50k
70k visitors 6200 venues
ACCOMPLISHMENTS TO DATE
Won Startup
Funding EuroTour
Prague 2013
Organized nation-
wide campaign/contest
“Sport of the Year”
Organizer:
US Market Access Center

10. EXIT
Sale IPO
Google / Google+
Salesforce.com
Nike / Nike+

11. WHAT WE NEED
$1,1M
for 12–18 months
$460k development
$490k sales/marketing
$170k overheads, etc.
Advice / Mentorship
October 2013 / 100 customers

12. Roman Sterly
Founder / CEO
www.sportcentral.cz
roman.sterly@sportcentral.cz
youtu.be/E-5JL0KEAzU – video presentation

13. COMPETITION
Sports Venues Sportspeople / teams

14. 1. Free listings on SportCentral website
2. SEO, social, PR
3. Internal ads, PPC
4. Direct – email, telemarketing
GO-TO-MARKET STRATEGY

15. FINANCIAL PROJECTIONS
Break-even
in 15 months
CAC $820
LTV $14600
$MRR
month
$MRR
600 customers
$80/month subscription
15% commission

16. Subscriptions
Commissions
Advertising
Many upselling / cross-selling opportunities
BUSINESS MODEL