1. rollad
Private marketplace with real-­‐time
trading platform
Technologies for result
суббота, 8 декабря 12 г.

2. Display advertising market Rollad is aiming to automate
buying and selling in the
rapidly growing Russian online
advertising market, which
should be at $3,5 billion by
2014
Russia 2012 2014
$2 bln $3,5 bln Total market
$500 mln $1,2 bln Display advertising
$1,1 bln $2,3 bln Paid search
Source: Zenith Optimedia, ACAR, RAEC , experts estimates
rollad Technologies for result
суббота, 8 декабря 12 г.

3. Our product
Create dynamic ads
Our main product is a private
Control
marketplace with a real-­‐time
trading platform that helps
advertisers or their agencies to
create dynamic ads and plan,
buy, and control advertising
campaigns with premium
Choose publishers publishers. Buy
Plan
rollad Technologies for result
суббота, 8 декабря 12 г.

4. Why private marketplace and
what problem do we solve?
Brands aren’t investing very much advertising money
into programmatic buying environments, because of
the low quality of inventory available via advertising
networks and RTB platforms.
Private marketplaces will encourage brands from paying premium
publishers directly for their inventory, to using an efficient and transparent
programmatic buying environment to support the entire lifecycle of the
advertising campaign. Publishers benefit from it as well, because it will lead
to higher revenue and better ad quality.
rollad Technologies for result
суббота, 8 декабря 12 г.

5. So what are the benefits of the Rollad?
Access to premium advertising inventory.
Brand-­‐safe environment for both
advertiser and publisher.
Ability to control the real-­‐time bidding
process with CPM, CPC, CPA, CPO and CR
parameters.
Capacity for forecasting campaign
results, media planning, and real-­‐time
reporting.
rollad Technologies for result
суббота, 8 декабря 12 г.

6. Who are our customers?
Today our key customers
are more than 70 brand
advertisers and
40 agencies
We are serving more than 300 premium Russian online
publishers and 10 mln auctions daily
rollad Technologies for result
суббота, 8 декабря 12 г.

7. Our team Today we are a team of 15 highly-­‐skilled members
Andrew Fomin
CEO, has 13 years of extensive experience
in the Russian online advertising market.
Before Rollad, he worked as a Deputy Alexey Basov
Technical Director in Begun, the first Mentor
Russian contextual advertising company.
Before that, he served as the head of UI/
UX Department at SpyLOG, a Russian
website analytics and statistics company
Sergey Kedrov
Business Development Director, has 8
years of experience in website statistics/ Konstantin Sinyushin
analytics service development. Before Successful hi-­‐tech market investor .
Rollad, he worked as Head of consulting Founder of The Untitled venture capital
in OpenStat, formerly SpyLOG. company.
rollad Technologies for result
суббота, 8 декабря 12 г.

8. What we are doing here?
We are looking for
$3M in investments
for platform development
and international expansion.
rollad Technologies for result
суббота, 8 декабря 12 г.

9. rollad +7 (499) 505-­‐50-­‐40
ask.me@rollad.ru
Thank you!
Technologies for result
суббота, 8 декабря 12 г.